Performance Marketing Manager D2C /Shopify

• *About the Role**

We are looking for a performance marketer who has built and managed paid acquisition at a D2C brand. You will own campaign operations across Google and Meta, work closely with the creative and product teams, and be directly responsible for revenue from paid channels.

This is a hands\-on role. You will run campaigns, manage tracking, interpret data, and act on it.

• *Key Responsibilities**

Paid Media

• Plan, launch, and optimise campaigns on Google Ads (Search, Shopping, Display, Performance Max) and Meta Ads (Facebook and Instagram).
• Drive qualified traffic and conversions to the Shopify store.
• Manage budgets with a clear focus on CAC and ROAS efficiency.

Shopify and Conversion

• Monitor funnel performance across the Shopify store and identify opportunities to improve CVR, AOV, and checkout completion.
• Collaborate with internal teams on landing page and UX improvements that affect conversion.

Tracking and Analytics

• Set up and manage conversion tracking across Google Tag Manager, Meta Pixel, GA4, and Shopify analytics.
• Implement and maintain Meta CAPI and other server\-side tracking solutions.
• Build performance dashboards and generate actionable weekly and monthly reports.
• Understand COD\-heavy attribution dynamics and account for RTO patterns in performance reads.

Growth and Experimentation

• Run structured A/B tests on creatives, audiences, and landing pages.
• Identify new acquisition channels and scaling opportunities.
• Brief creative teams on ad formats and messaging based on performance data.
• Manage retargeting strategies and customer lifecycle funnels.

• *What We're Looking For**

• 2\+ years of performance marketing experience at a D2C or e\-commerce brand. Candidates with agency backgrounds are welcome, but must have worked directly on a brand's paid account with ownership of outcomes.
• Strong hands\-on experience with Google Ads and Meta Ads Manager.
• Solid working knowledge of Shopify, GA4, and Google Tag Manager.
• Familiarity with Meta CAPI and marketing API integrations.
• Experience with attribution tools (AppsFlyer, Adjust, or similar).
• Understanding of the COD\-prepaid split and its impact on return\-on\-ad\-spend reads in Indian D2C.
• Comfort with CRM and WhatsApp retargeting tools is an advantage.
• Strong analytical instincts. You can build a read from raw data, not just dashboards.

• *What Success Looks Like**

• Revenue generated from paid channels
• ROAS, net of returns
• Customer Acquisition Cost (CAC)
• Conversion rate on Shopify
• Tracking accuracy and attribution coverage

Pay: ₹100,000\.00 \- ₹125,000\.00 per month

Benefits

• Provident Fund

Work Location: In person