Based on your requirements (D2C/eCommerce, Shopify mandatory, product company experience only, no agency background, 4–5 years experience), here's a refined JD:
\*\*Job Title: Performance Marketing Manager (D2C / Shopify)\*\*
\*\*Location:\*\* Gurugram
\*\*Experience:\*\* 4–5 Years
\*\*CTC:\*\* ₹14 LPA – ₹15 LPA
\#\#\# About the Role
We are looking for a highly driven Performance Marketing Manager to lead customer acquisition and revenue growth for our D2C eCommerce business. The ideal candidate should have hands\-on experience managing performance campaigns for a product\-based eCommerce brand and possess strong expertise in Shopify, Meta Ads, Google Ads, and analytics platforms.
\*\*Note:\*\* Candidates with agency\-only experience will not be considered. Prior experience working with a D2C/eCommerce product company is mandatory.
\#\#\# Key Responsibilities
\* Plan, execute, and optimize paid marketing campaigns across Meta Ads (Facebook \& Instagram), Google Ads (Search, Shopping, Display, YouTube), and other digital channels.
\* Drive customer acquisition, retention, and revenue growth while maintaining target ROAS and CAC metrics.
\* Manage and optimize Shopify store performance from a marketing perspective.
\* Track, analyze, and report campaign performance using GA4, GTM, and other analytics tools.
\* Develop audience targeting, remarketing, and customer segmentation strategies.
\* Conduct A/B testing on creatives, landing pages, and campaign structures to improve conversion rates.
\* Monitor daily, weekly, and monthly KPIs and provide actionable insights.
\* Collaborate with creative, content, and product teams to launch and scale campaigns.
\* Manage marketing budgets efficiently and ensure maximum return on ad spend.
\* Stay updated with industry trends, platform updates, and best practices in performance marketing.
\#\#\# Required Skills \& Qualifications
\* 4–5 years of experience in Performance Marketing within a D2C/eCommerce product\-based company.
\* Strong hands\-on experience with Shopify (Mandatory).
\* Proven expertise in Google Ads and Meta Ads campaign management.
\* Strong knowledge of Google Analytics 4 (GA4\) and Google Tag Manager (GTM).
\* Experience managing significant advertising budgets and achieving measurable business growth.
\* Strong understanding of attribution, conversion tracking, and funnel optimization.
\* Excellent analytical, reporting, and problem\-solving skills.
\* Experience working with eCommerce KPIs such as ROAS, CAC, AOV, LTV, and Conversion Rate.
\#\#\# Mandatory Requirements
\* Shopify experience is mandatory.
\* Must have worked with a D2C/eCommerce product\-based company.
\* Agency experience will not be considered.
\* Experience in scaling online sales through performance marketing channels.
\* Strong analytical and data\-driven decision\-making approach.
\#\#\# Preferred
\* Experience with CRM, retention marketing, and marketing automation tools.
\* Exposure to marketplace advertising and omnichannel eCommerce growth strategies.
Pay: ₹17,865\.08 \- ₹73,749\.06 per month
Work Location: In person
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