Performance Marketing Manager

Job Description: Performance Marketing Manager

• *Company:** Exceptional Ad Agency
• *Location:** Rajkot, Gujarat
• *Work Mode:** Work From Office (WFO)
• *Experience:** 4–6 Years
• *Salary:** ₹38,000–₹55,000 per month, based on skills and experience

About the Role

We are looking for a skilled Performance Marketing Manager to plan, execute, manage, and optimize paid advertising campaigns across multiple platforms. The ideal candidate should have strong hands\-on expertise in Google Ads and Meta Ads, a data\-driven approach, and the ability to improve campaign performance, generate quality leads, and drive measurable business growth.

Key Responsibilities1\. Performance Marketing \& Campaign Management

• Plan, launch, and manage campaigns across Google Ads, Meta Ads, Facebook Ads, and Instagram Ads.
• Develop performance marketing strategies based on client objectives and target audiences.
• Manage advertising budgets and optimize spending for maximum returns.
• Monitor campaign performance and make data\-driven decisions.
• Conduct audience research, keyword research, and competitor analysis.
• Perform A/B testing for ad creatives, landing pages, audiences, and campaign strategies.

2\. Campaign Optimization \& Analytics

• Track and optimize key metrics, including ROAS, ROI, CPA, CPL, CTR, CPC, and conversion rates.
• Identify underperforming campaigns and implement corrective actions.
• Set up and monitor conversion tracking using Google Analytics 4 (GA4\), Google Tag Manager (GTM), Meta Pixel, and Conversion API.
• Prepare regular performance reports and provide actionable insights.
• Scale successful campaigns while maintaining profitability and performance targets.

3\. Strategy \& Client Management

• Develop customized paid advertising strategies for different industries and client accounts.
• Understand client goals, marketing funnels, and business requirements.
• Coordinate with creative, content, SEO, and website teams to improve campaign results.
• Share campaign performance updates, reports, and recommendations with clients.
• Identify growth opportunities and recommend new advertising strategies.

4\. Team Coordination \& Operations

• Coordinate with designers, content creators, and other marketing team members for campaign execution.
• Monitor campaign deadlines, deliverables, and performance.
• Ensure campaigns are launched and optimized on time.
• Guide junior team members and share best practices where required.

Required Skills \& Qualifications

• 4–6 years of relevant experience in performance marketing or paid advertising.
• Strong practical knowledge of Google Ads and Meta Ads.
• Experience managing advertising budgets and multiple campaigns.
• Good understanding of ROAS, ROI, CPA, CPL, and conversion optimization.
• Proficiency in GA4, Google Tag Manager, Meta Pixel, and reporting tools.
• Strong analytical, problem\-solving, and communication skills.
• Experience working in a digital marketing agency is preferred.
• Ability to manage multiple projects and meet performance targets.

Performance Expectations

• Improve campaign performance and achieve agreed client KPIs.
• Optimize advertising budgets to improve cost efficiency and profitability.
• Maintain accurate campaign tracking and reporting.
• Identify scaling opportunities and implement performance improvement strategies.
• Deliver measurable results aligned with client business objectives.

Compensation \& Benefits

• **Salary:** ₹38,000–₹55,000 per month, depending on experience and expertise.
• Performance\-based growth opportunities.
• Opportunity to work across multiple industries and client accounts.
• Professional development in a growing digital marketing agency.

How to Apply

Interested candidates can share their updated resume along with details of their Google Ads and Meta Ads experience, campaign budgets managed, and key performance achievements.

• *Company Website:** https://exceptionaladagency.com/

Pay: ₹38,000\.00 \- ₹55,000\.00 per month

Benefits

• Paid sick time
• Paid time off

Ability to commute/relocate

• Rajkot, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s)

• Do you have any previous experience working in a digital marketing agency?

What is your overall experience with Meta Ads and Google Ads?

Education

• Bachelor's (Preferred)

Experience

• Digital marketing: 3 years (Preferred)

Language

• Gujarati, English , Hindi (Preferred)

Location

• Rajkot, Gujarat (Preferred)

Shift availability

• Day Shift (Preferred)

Work Location: In person