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Experience : 4 To 6 Years
Salary Offered: 6 LPA CTC to 8 LPA CTC
Timings \- 9AM\-6\.30PM
Working Days \- Monday to Friday
Education Qualifications: Any Graduate
Job Location: Bhutani Techno Park, Sec \- 127 Noida
The Performance Marketing Specialist will be responsible for planning, implementing and optimizing high\-performing advertising campaigns across various online channels, including Google Ads, Meta Ads and other digital platforms, to increase quality leads, improve conversion efficiency and enhance brand awareness.
This role requires a combination of analytical, creative, strategic and AI\-driven thinking to develop scalable and efficient campaign structures while leveraging automation and marketing technologies.
1\. Campaign Management
\* Develop, execute, monitor and optimize PPC campaigns across Google Ads, Meta Ads and other advertising platforms.
\* Manage end\-to\-end campaign setup including audience targeting, creatives, tracking, bidding strategies and reporting.
\* Continuously test ad copies, creatives, landing pages and audience segments to improve campaign performance.
\* Candidate must have hands\-on experience in managing and optimizing yearly marketing ad spends exceeding ₹1 Crore across multiple digital advertising platforms.
2\. Strategy Development
\* Develop comprehensive paid media strategies to increase brand visibility, drive high\-quality traffic and generate leads at optimal CAC.
\* Identify growth opportunities across platforms, audience cohorts and funnel stages.
\* Build scalable performance marketing frameworks aligned with business objectives.
3\. AI \& Automation\-Driven Optimization
\* Utilize AI\-powered tools and platform automation features for campaign optimization, audience analysis, bid management, creative testing and reporting.
\* Leverage AI tools such as ChatGPT, Claude, Gemini, Meta Advantage\+, Google AI features and automation platforms to improve productivity and campaign performance.
\* Implement data\-driven decision\-making using predictive insights, automated rules and performance forecasting.
\* Stay updated with emerging AI trends and integrate relevant tools into marketing workflows.
4\. Analysis \& Reporting
\* Analyze campaign performance metrics including CPL, CAC, CTR, ROAS, conversion rates and lead quality.
\* Prepare detailed reports and actionable insights to improve ROI and campaign efficiency.
\* Monitor attribution, tracking accuracy and funnel performance across channels.
\* Candidate must have strong knowledge of Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics (GA4\), Meta Pixel and other relevant tracking and attribution tools.
\* Strong understanding of event tracking, server\-side tracking, attribution models and campaign performance measurement is required.
5\. Budget Management
\* Manage and optimize advertising budgets efficiently to maximize ROI across campaigns.
\* Ensure effective allocation of budgets across channels, geographies and campaign objectives.
\* Minimum 4 years of experience in performance marketing with strong expertise in Google Ads (PPC) and Meta Ads.
\* Proven experience in managing large\-scale, complex and multi\-vertical campaigns.
\* Strong analytical and problem\-solving skills.
\* Proficiency in MS Excel/Google Sheets/Super metrics and reporting dashboards.
\* Experience with tracking tools such as Google Tag Manager, GA4, Meta Pixel, Conversion API and analytics platforms.
\* Familiarity with bid management and marketing automation tools.
\* Strong understanding of AI\-powered marketing tools, skills and automation workflows.
\* Experience with CRM integrations, lead funnel optimization and attribution models.
\* Knowledge of landing page optimization and A/B testing.
\* Ability to interpret large datasets and derive actionable insights.
\* Strong communication and stakeholder management skills.
\* Must have experience managing yearly ad spends of ₹1 Cr\+ across digital platforms.
Pay: ₹800,000\.00 per year
Work Location: In person
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