Performance Marketing Manager

• *Job description**

• *\*Location:\* Hyderabad**

• *\*Industry:\* Hospitality / Resorts / Weddings \& Conventions**

• *\*Experience:\* 3 to 6 Years**

• *\*Employment Type:\* Full\-Time**

• *\#\#\# About the Role**

• *We are looking for a \*Performance Marketing Manager\* who can take complete ownership of our digital lead\-generation activities and performance marketing ecosystem.**

• *The candidate will be responsible for planning, executing, monitoring and optimizing campaigns across \*Meta, Facebook, Instagram, Google, YouTube and other relevant digital platforms, with a strong focus on generating \*\*high\-quality, conversion\-oriented leads\* for our resort, weddings, banquets, conventions and hospitality business.**

• *This role requires someone who understands that \*generating leads is only the beginning\* the real objective is to generate the right leads, track their quality, analyse performance and continuously improve campaigns based on business outcomes.**

• *\#\#\# Key Responsibilities**

• *\*1\. Lead Generation \& Campaign Management\***

• *\* Plan and execute lead\-generation campaigns across Meta, Facebook, Instagram, Google and YouTube.**

• *\* Manage campaigns from campaign planning to execution, optimization and reporting.**

• *\* Develop strategies for generating leads for:**

• *\* Weddings \& Events**

• *\* Banquets**

• *\* Conventions**

• *\* Corporate Events**

• *\* Resort Bookings**

• *\* Staycation / Leisure**

• *\* Other business requirements**

• *\* Continuously monitor \*lead volume, lead quality, cost per lead and conversion performance\*.**

• *\* Identify underperforming campaigns and take corrective action.**

• *\*2\. Meta \& Google Ads\***

• *\* Manage Meta Ads campaigns including Facebook and Instagram.**

• *\* Manage Google Ads including Search, Display, Performance Max and other relevant campaigns.**

• *\* Plan and manage YouTube advertising campaigns.**

• *\* Conduct audience research, targeting, retargeting and remarketing.**

• *\* Manage campaign budgets and optimize ad spend for maximum ROI.**

• *\*3\. Lead Inflow \& Tracking\***

• *\* Take ownership of the complete \*digital lead inflow\*.**

• *\* Ensure leads are properly captured, categorized and transferred to the sales team.**

• *\* Monitor lead sources and campaign\-wise performance.**

• *\* Coordinate with the sales team to understand:**

• *\* Valid leads**

• *\* Invalid leads**

• *\* Duplicate leads**

• *\* Unresponsive leads**

• *\* Qualified leads**

• *\* Converted leads**

• *\* Analyse why leads are not converting and recommend corrective strategies.**

• *\*4\. Performance Analysis \& Reporting\***

• *Prepare regular reports covering:**

• *\* Total leads generated**

• *\* Platform\-wise leads**

• *\* Campaign\-wise leads**

• *\* Cost Per Lead (CPL)**

• *\* Qualified / Valid Leads**

• *\* Lead\-to\-Booking Conversion**

• *\* Campaign ROI / ROAS**

• *\* Ad Spend**

• *\* Website performance**

• *\* Enquiry trends**

• *\* Audience performance**

• *\* Month\-on\-month performance**

• *Reports should provide \*insights and actionable recommendations\*, not just numbers.**

• *\*5\. Strategy \& Optimization\***

• *\* Develop monthly and quarterly digital marketing strategies.**

• *\* Identify new target audiences and market opportunities.**

• *\* Analyse competitor campaigns and market trends.**

• *\* Recommend new campaigns, offers, creatives and targeting strategies.**

• *\* Conduct A/B testing of creatives, audiences, copy and landing pages.**

• *\* Continuously optimize campaigns to improve lead quality and reduce acquisition costs.**

• *\*6\. Website, Landing Pages \& Tracking\***

• *\* Coordinate with the website/development team for landing pages and conversion optimization.**

• *\* Monitor website enquiries, forms, WhatsApp enquiries and other digital conversion points.**

• *\* Ensure proper tracking through relevant analytics and conversion\-tracking tools.**

• *\* Identify gaps in the customer journey from \*Ad Lead Sales Follow\-up Booking\*.**

• *\*7\. Creative \& Content Coordination\***

• *\* Work closely with graphic designers, video editors and content teams.**

• *\* Provide clear briefs for:**

• *\* Ad creatives**

• *\* Reels**

• *\* Videos**

• *\* Banners**

• *\* Campaign\-specific content**

• *\* Offers and promotional campaigns**

• *\* Analyse creative performance and recommend what type of content should be produced.**

• *\*8\. Sales Team Coordination\***

• *\* Work closely with the Sales Head and sales team.**

• *\* Share campaign performance and lead\-quality reports.**

• *\* Take feedback from the sales team regarding lead quality.**

• *\* Compare marketing\-generated leads with actual sales outcomes.**

• *\* Identify gaps between \*lead generation and lead conversion\*.**

• *\* Use sales feedback to improve future campaigns.**

• *\#\#\# Key Performance Indicators (KPIs)**

• *The candidate will be evaluated on:**

• *\*LEAD GENERATION LEAD QUALITY CPL QUALIFIED LEADS SALES FOLLOW\-UP CONVERSION ROI\***

• *Key KPIs include:**

• *\* Quality of leads generated**

• *\* Cost per qualified lead**

• *\* Lead\-to\-conversion ratio**

• *\* Campaign ROI / ROAS**

• *\* Reduction in wasted ad spend**

• *\* Growth in qualified enquiries**

• *\* Campaign performance improvement**

• *\* Accuracy and timeliness of reporting**

• *\#\#\# Required Skills**

• *\* Strong knowledge of \*Meta Ads Manager\***

• *\* Strong knowledge of \*Google Ads\***

• *\* Facebook \& Instagram advertising**

• *\* YouTube advertising**

• *\* Google Analytics / GA4**

• *\* Conversion tracking \& pixels**

• *\* Remarketing / retargeting**

• *\* Audience segmentation**

• *\* Lead\-generation funnels**

• *\* Campaign analytics**

• *\* Excel / Google Sheets**

• *\* Performance reporting**

• *\* Basic understanding of landing\-page optimization**

• *\* Strong analytical and problem\-solving skills**

• *\#\#\# Ideal Candidate**

• *We are looking for someone who is:**

• *\* \*Data\-driven\***

• *\* Highly analytical**

• *\* Result\-oriented**

• *\* Strong in campaign optimization**

• *\* Comfortable working with numbers and reports**

• *\* Able to identify problems independently**

• *\* Able to coordinate with sales and creative teams**

• *\* Proactive in suggesting new strategies**

• *\* Focused on \*business results, not just lead numbers\***

• *\#\#\# Important**

• *\*We are NOT looking for someone who simply runs advertisements.\***

• *We are looking for a performance marketer who can understand the complete funnel:**

• *\*CAMPAIGN LEAD GENERATION LEAD QUALITY SALES FOLLOW\-UP CONVERSION REVENUE\***

• *The candidate should be able to tell management \*what is working, what is not working, why it is happening, and what should be done next.\*Role \& responsibilities**

• *Preferred candidate profile**

Role: Performance Marketing Manager

Industry Type: Advertising \& Marketing (Digital Marketing)

Department: Marketing \& Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

• *Education**

UG: Any Graduate

• *Key Skills**

Skills highlighted with ‘‘ are preferred keyskills

Performance MarketingGrowth Marketing

Affiliate Marketing

Contact : 7207284242

Pay: ₹18,000\.00 \- ₹73,000\.00 per month

Benefits

• Cell phone reimbursement
• Health insurance

Work Location: In person