Performance Marketing Manager (PPC Specialist)

### **Job Description**

We are looking for an experienced Performance Marketing Manager with deep expertise in PPC (Pay\-Per\-Click) advertising. The ideal candidate will be responsible for strategizing, executing, and optimizing high\-budget paid campaigns across search and social platforms. This role requires strong analytical skills, hands\-on campaign management, and regular interaction with overseas clients, primarily from the North American (US) market.

### **Requirements**

Key Responsibilities (PPC Focused)

• Own and manage end\-to\-end PPC campaigns across platforms including Google Ads, Bing Ads, and Meta Ads.

• Conduct in\-depth keyword research, competitor analysis, and audience targeting to drive high\-quality traffic and conversions.

• Develop and execute campaign strategies for Search, Display, Shopping, and Remarketing campaigns.

• Optimize campaigns through bid management, budget allocation, and continuous performance monitoring.

• Create compelling ad copies, test creatives, and perform A/B testing to improve CTR and conversion rates.

• Implement and manage conversion tracking, pixels, and event tracking using tools like Google Tag Manager.

• Analyse campaign data (CPC, CPA, ROAS, CTR, Quality Score, etc.) and generate actionable insights.

• Continuously improve campaign performance through data\-driven optimization techniques.

• Manage large advertising budgets efficiently to ensure maximum ROI.

• Stay updated with the latest PPC trends, algorithm updates, and platform changes.

Client Handling (International Exposure)

• Communicate directly with overseas clients, primarily from the US/North American market.

• Understand client goals, KPIs, and business objectives to align campaign strategies.

• Share regular performance reports, insights, and recommendations with clients.

• Participate in client calls, presentations, and strategy discussions.

Key Skills

• Strong expertise in PPC / Paid Media Campaigns
• Google Ads (Search, Display, Shopping, YouTube)
• Meta Ads (Facebook \& Instagram)
• Bing Ads / Microsoft Advertising
• Keyword Planning \& Competitor Analysis
• Conversion Tracking \& Attribution (Google Tag Manager, GA4\)
• Campaign Optimization \& Budget Management
• A/B Testing \& Performance Analysis
• Data Analysis \& Reporting

Required Candidate Profile

• 5\+ years of hands\-on experience in Performance Marketing with a strong PPC focus
• Proven track record of managing and scaling high\-budget PPC campaigns
• Experience handling international clients, preferably US\-based
• Strong analytical mindset with data\-driven decision\-making ability
• Excellent communication skills (verbal \& written) for client interaction
• Ability to work in a fast\-paced, target\-driven environment

Preferred Qualifications

• Google Ads Certification (Search/Display/Measurement)
• Experience in an agency setup
• Familiarity with marketing automation tools and CRM integrations

Key Competencies

• Data\-driven decision\-making
• Client management \& communication
• Strategic thinking
• Attention to detail
• Problem\-solving approach
• Quality Score Improvement
• Return on Ad Spend (ROAS)

### **Benefits**

Why Join Us

• Opportunity to work with global clients (US market exposure)
• Dynamic and growth\-oriented work environment

• *Location:** Kolkata
• *Experience:** 5\-10 Years
• *Department:** Digital marketing

#### **Job Information**

Date Opened**05 May 2026**

Job Type**Work From Office**

Employment Type**Full Time**

Work Experience**5\+ years**

City**Kolkata**

Country**India**

Department**Digital Marketing**