Performance Marketing Manager

Job Description: Performance Marketing \& SEO Specialist

• *Companies:** Culinary Harvest LLP (Swadisha) \& Shreyas Shelters
• *Location:** Pune, Maharashtra
• *Experience:** 5 years minimum.

Role Overview

We are looking for a results\-driven specialist to manage **performance marketing and SEO for both businesses**. The role will focus on driving D2C sales for Swadisha, generating qualified leads for Shreyas Shelters and improving organic visibility across both websites.

Key Responsibilities

• *1\. Performance Marketing – Both Businesses**

• Plan and manage Meta Ads and Google Ads campaigns for Swadisha and Shreyas Shelters.
• **Swadisha:** Drive D2C website sales for Ready\-to\-Cook (RTC), Ready\-to\-Eat (RTE), beverage premixes and freeze\-dried products.
• **Shreyas Shelters:** Generate qualified leads for real estate projects, site visits and property sales.
• Achieve agreed ROAS targets for Swadisha and optimise cost per qualified lead for real estate.
• Manage advertising budgets, audience targeting, retargeting, creatives and landing pages.
• Track conversions, revenue, customer acquisition costs and campaign performance.
• Prepare regular performance reports and recommend improvements.

• *2\. SEO Optimisation – Both Businesses**

• Develop and execute SEO strategies for both websites.
• Conduct keyword research and optimise product pages, property listings, landing pages and website content.
• Improve technical SEO, website speed, indexing and Google rankings.
• Increase relevant organic traffic, Swadisha product sales and Shreyas Shelters property enquiries.
• Monitor keyword rankings, organic traffic and conversions using Google Analytics 4 and Google Search Console.

Required Skills

• Atleast 5 years of hands\-on experience in performance marketing and SEO.
• Strong expertise in Meta Ads, Google Ads and SEO tools.
• Experience in D2C/FMCG and real estate marketing preferred.
• Understanding of ROAS, customer acquisition cost, cost per lead and conversion tracking.
• Strong analytical skills with a focus on measurable business results.

Key Performance Indicators (KPIs)

• **Swadisha:** ROAS, D2C revenue, website conversion rate and customer acquisition cost.
• **Shreyas Shelters:** Qualified leads, cost per lead, site visits and lead\-to\-booking conversion.
• **SEO – Both Businesses:** Organic traffic, keyword rankings, conversions and relevant business enquiries.

Primary Objective

• *Drive profitable online sales for Swadisha, generate qualified real estate leads for Shreyas Shelters, and strengthen organic search visibility for both businesses through performance marketing and SEO.**

• *Application:** Candidates should share their resume and case studies demonstrating ROAS achieved, online sales generated, qualified leads acquired and measurable SEO results.

Pay: ₹18,000\.00 \- ₹50,000\.00 per month

Work Location: In person