Performance Marketing Manager

Job Description Performance Marketing Manager Location: Noida, Sector 16 Department: Digital Marketing Employment Type: Full\-Time Organization: UK International London Beauty School About UK International London Beauty School UK International London Beauty School is a premier institution dedicated to delivering world\-class education and professional training in the beauty, wellness, and skill development sector. With a strong focus on practical learning, industry exposure, and career advancement, we empower students to become highly skilled professionals and future industry leaders. As part of our expansion and digital growth strategy, we are seeking an experienced and performance\-driven Performance Marketing Manager to lead our paid media initiatives and drive student acquisition through data\-driven marketing campaigns. Position Overview The Performance Marketing Manager will be responsible for developing, executing, and optimizing digital marketing campaigns across multiple paid channels to generate high\-quality leads, maximize admissions, and improve overall marketing ROI. This role requires a strategic thinker with strong analytical capabilities, expertise in managing large advertising budgets, and a proven track record of delivering measurable business growth through performance marketing. Key Responsibilities Performance Marketing Strategy ● Develop and implement comprehensive performance marketing strategies aligned with business and admission objectives. ● Drive customer acquisition, lead generation, and enrollment growth through paid media campaigns. ● Identify new growth opportunities, emerging advertising platforms, and audience segments. Campaign Planning \& Management Manage end\-to\-end campaigns across: ● Google Ads (Search, Display, YouTube) ● Meta Ads (Facebook \& Instagram) ● DV360 ● Amazon Ads ● Quora Ads ● Pinterest Ads ● Snapchat Ads ● OTT \& Video Advertising Platforms ● AI\-Powered Advertising Platforms ● Any relevant emerging paid media channels Budget \& ROI Management ● Manage and optimize advertising budgets to achieve maximum return on investment. ● Monitor campaign performance and allocate budgets based on channel effectiveness. ● Ensure efficient utilization of marketing spend while maintaining lead quality. Lead Generation \& Conversion Optimization ● Generate high\-quality leads that contribute to admissions and revenue growth. ● Continuously optimize landing pages, creatives, audiences, bidding strategies, and campaign structures. ● Improve lead\-to\-admission conversion rates through data\-driven decision\-making. Analytics \& Reporting ● Track and analyze key performance metrics across all digital campaigns. ● Prepare daily, weekly, and monthly performance reports for management. ● Monitor campaign effectiveness and recommend strategic improvements. ● Establish accurate tracking, attribution, and reporting mechanisms. Cross\-Functional Collaboration ● Work closely with the Sales and Admissions teams to evaluate lead quality and conversion performance. ● Coordinate with Content, SEO, Social Media, and Design teams to ensure campaign effectiveness. ● Align marketing initiatives with overall business objectives. Required Qualifications ● Bachelor's degree in Marketing, Business Administration, Communications, or a related field. ● Professional certifications in Google Ads, Meta Advertising, or Digital Marketing are preferred. ● Minimum 5\+ years of experience in Performance Marketing or Digital Marketing. ● Demonstrated experience managing substantial monthly advertising budgets. ● Strong understanding of digital advertising ecosystems and marketing analytics. Preferred Industry Experience Candidates with experience in the following sectors will be given preference: ● Education \& EdTech ● Higher Education Institutions ● Professional Training \& Skill Development ● Beauty \& Wellness Industry ● Lead Generation Businesses Technical Skills ● Google Ads ● Meta Ads Manager ● Google Analytics 4 (GA4\) ● Google Tag Manager (GTM) ● Conversion Tracking ● Marketing Automation Tools ● CRM Integration ● Landing Page Optimization ● Performance Analytics \& Reporting ● Audience Segmentation \& Retargeting Key Performance Indicators (KPIs) The Performance Marketing Manager will be evaluated based on: ● Cost Per Lead (CPL) ● Lead Quality Metrics ● Lead\-to\-Admission Conversion Rate ● Return on Ad Spend (ROAS) ● Return on Investment (ROI) ● Enrollment Contribution ● Campaign Scalability ● Budget Efficiency ● Overall Marketing Performance

Pay: ₹500,000\.00 \- ₹2,000,000\.00 per year

Work Location: In person