Performance Marketing & SEO Specialist

• *Performance Marketing \& SEO Specialist**

• *Experience: 1–2 Years**
• *Work Mode: Remote**
• *Employment Type: Permanent**
• *Shift: 8pm \- 5am**

• *About the Role:\-** We are looking for a Performance Marketing \& SEO Specialist who can take ownership of paid acquisition, SEO, analytics, and emerging AI SEO / GEO (Generative Engine Optimization) initiatives. You will be responsible for driving measurable growth across paid and organic channels—from campaign strategy and execution to tracking, optimization, reporting, and conversion improvement. This role is ideal for someone who is data\-driven, hands\-on, curious about AI search, and comfortable taking ownership of performance outcomes.

• *Key Responsibilities :\-**

Performance Marketing

• Own and optimize Google Ads across relevant campaign types.
• Manage Meta Ads campaigns wherever required.
• Plan campaign structures, targeting, keywords, match types, negative keywords, bidding strategies, and budgets.
• Conduct keyword, audience, and competitor research.
• Build and optimize remarketing and retargeting campaigns.
• Test creatives, ad copy, audiences, keywords, offers, and landing pages.
• Monitor CPL, CAC, ROAS, CTR, conversion rate, lead quality, and funnel drop\-offs.
• Forecast spend, manage budget pacing, and identify campaigns that should be scaled, optimized, reduced, or stopped.
• Analyse landing\-page performance and recommend conversion\-rate improvements.
• Work closely with the content and design teams to provide performance\-based creative insights. Analytics \& Tracking
• Set up and maintain GA4 and Google Tag Manager (GTM).
• Maintain conversion tracking, attribution, and campaign measurement.
• Build and maintain performance reports and dashboards.
• Identify tracking gaps and ensure marketing data is accurate and actionable. SEO
• Conduct keyword research based on search intent, competition, and business relevance.
• Develop SEO recommendations and content briefs.
• Recommend on\-page SEO improvements, including titles, headings, content structure, and internal linking.
• Monitor Google Search Console, organic traffic, rankings, and search performance.
• Conduct basic technical SEO audits.
• Analyse competitor SEO strategies and identify opportunities for organic growth.
• Recommend improvements to website structure, internal linking, and content architecture. AI SEO \& GEO
• Explore and implement AI SEO / Generative Engine Optimization (GEO) strategies.
• Identify opportunities to improve brand visibility across AI\-powered search and answer engines.
• Research how users discover information through AI\-generated answers and conversational search.
• Recommend content structures and strategies that improve the likelihood of being surfaced or referenced in AI\-generated results.
• Track emerging trends in AI search, LLMs, and search behaviour and translate them into actionable marketing strategies.

• *What We're Looking For**

• 1–2 years of hands\-on experience in Performance Marketing and/or SEO.
• Practical experience with Google Ads and preferably Meta Ads.
• Working knowledge of GA4, GTM, Google Search Console, and conversion tracking.
• Strong understanding of keyword research, paid search, SEO fundamentals, and funnel optimization.
• Comfortable working with numbers, campaign data, and performance reports.
• Strong analytical and problem\-solving skills.
• Ability to independently identify what is working, what is not, and what should be tested next.
• Interest in AI SEO, GEO, generative search, and emerging search technologies is highly preferred.

• *Why Join Us?**

• Own performance marketing and SEO initiatives rather than just executing tasks.
• Work across paid acquisition, organic growth, analytics, and AI\-powered search.
• Opportunity to experiment, test new strategies, and directly influence business growth.
• Build expertise in one of the fastest\-changing areas of digital marketing.

Pay: ₹300,000\.00 \- ₹450,000\.00 per year

Benefits

• Paid sick time
• Provident Fund
• Work from home

Experience

• Performance marketing: 1 year (Required)
• SEO: 1 year (Required)

Shift availability

• Night Shift (Required)

Work Location: Remote