Performance Marketing Specialist (Google Ads & Meta Ads Expert)

• *Performance Marketing Specialist**

• *Experience: 2 to 3 Years**
• *Location:** Mohali, Punjab (On\-site)
• *Job Type:** Full\-Time
• *Working Hours:** 6:00 AM – 3:00 PM
• *Interview Process:** Face\-to\-Face

• *Preference: Immediate joiners or candidates serving a short notice period.**

• *Job Overview**

We are looking for a results\-driven Performance Marketing Specialist with strong expertise in **Google Ads and Meta Ads (Facebook \& Instagram)**. The ideal candidate should have hands\-on experience in planning, executing, optimizing, and scaling paid campaigns to generate high\-quality leads and maximize ROI.

• *Key Responsibilities**

* Plan, create, and manage campaigns across

• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook \& Instagram)
• Perform **keyword research, audience targeting, and competitor analysis**
• Optimize campaigns regularly for:
• CTR, CPC, CPA, ROAS
• Conversion rate improvement
• Set up and manage:
• Conversion tracking (Google Tag Manager, GA4, Meta Pixel)
• Remarketing and retargeting campaigns
• Analyze campaign performance and prepare **weekly/monthly reports**
• Conduct **A/B testing** for ad creatives, copies, and landing pages
• Work closely with design and content teams for ad creatives
• Manage budgets efficiently and scale profitable campaigns
• Stay updated with latest trends, algorithm changes, and ad policies

• *Required Skills:\-**

* Proven experience in

• Google Ads \& Meta Ads (minimum 2–3 years)
• Meta Ads Manager
• Strong understanding of:
• Bidding strategies (Manual CPC, Max Conversions, tCPA, tROAS)
• Audience segmentation \& funnel strategy
• Hands\-on experience with:
• Google Analytics (GA4\)
• Google Tag Manager
• Conversion tracking \& pixel setup
• Ability to analyze data and make data\-driven decisions
• Good understanding of landing page optimization
• Strong communication and reporting skills

• *Preferred Qualifications**

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field
• Experience with SaaS / Lead Generation / Service\-based businesses
• Google Ads Certification
• Experience in tools like:
• SEMrush / Ahrefs
• AI Tools for Marketing
• Basic knowledge of SEO \& CRO

• *Key Performance Indicators (KPIs)**

• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Click\-Through Rate (CTR)

Lead Quality \& Volume

• *How to Apply**

Interested candidates can share their updated resume along with their portfolio or case studies at **hr@xtecglobal.com**.

• *Email Subject Line:**

Application for Performance Marketing Specialist – \[Your Name]

Contact\-7888806346

Job Types: Full\-time, Permanent

Pay: ₹25,000\.00 \- ₹40,000\.00 per month

Work Location: In person