Performance Marketing Specialist (Google Ads & Meta Ads Expert)

• *Location:** Phase 8B, Mohali (On\-site)
• *Experience Required:** 1–2 Years
• *Employment Type:** Full\-Time, Permanent
• *Shift:** 6:00 AM – 3:00 PM
• *Working Days** \- 6
• *Interview Mode:** Face\-to\-Face (F2F)
• *Joining Preference:** Immediate Joiners Preferred

• *Job Overview**

We are looking for a motivated and data\-driven Performance Marketing Specialist with 1–2 years of hands\-on experience in Google Ads and Meta Ads (Facebook \& Instagram). The ideal candidate should have a good understanding of paid advertising, campaign optimization, audience targeting, and performance analysis to generate quality leads and improve campaign results.

• *Key Responsibilities**

• Assist in planning, creating, and managing paid advertising campaigns across Google Ads and Meta Ads.
• Manage Google Ads campaigns, including Search and Display, and gain exposure to YouTube and Performance Max campaigns.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor and optimize campaigns to improve CTR, CPC, CPL, conversion rates, and overall performance.
• Assist with conversion tracking using Google Analytics 4 (GA4\), Google Tag Manager (GTM), and Meta Pixel.
• Set up and manage remarketing and retargeting campaigns.
• Analyze campaign performance and prepare weekly and monthly reports.
• Conduct A/B testing of ad creatives, ad copies, audiences, and landing pages.
• Coordinate with design and content teams to develop effective advertising creatives.
• Monitor advertising budgets and identify opportunities to improve campaign performance.
• Stay updated on digital advertising trends, platform updates, and advertising policies.

• *Required Skills**

• 1–2 years of practical experience in digital marketing and paid advertising.
• Basic to intermediate hands\-on knowledge of Google Ads and Meta Ads Manager.
• Understanding of keyword research, audience segmentation, and campaign targeting.
• Knowledge of bidding strategies, including Manual CPC and automated bidding.
• Familiarity with Google Analytics 4 (GA4\), Google Tag Manager, and conversion tracking.
• Understanding of key advertising metrics such as CTR, CPC, CPL, CPA, and ROAS.
• Basic knowledge of remarketing, retargeting, and conversion funnel optimization.
• Ability to analyze campaign data and identify areas for improvement.
• Good communication, reporting, and analytical skills.

• *Preferred Qualifications**

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.
• Experience in lead generation or service\-based businesses.
• Google Ads or Meta Ads certifications.
• Familiarity with tools such as SEMrush, Ahrefs, and AI\-powered marketing tools.
• Basic understanding of SEO, conversion rate optimization (CRO), and landing page optimization.

Key Performance Indicators (KPIs)

• Cost per Lead (CPL)
• Click\-Through Rate (CTR)
• Cost per Click (CPC)
• Conversion Rate
• Lead Quality and Volume
• Return on Ad Spend (ROAS), where applicable

• *How to Apply**

Interested candidates can share their updated resume along with relevant campaign experience, portfolio, or case studies at **sidakpreet@xtecglobal.com**.

• *Email Subject:** Application for Performance Marketing Specialist – \[Your Name]

• *Contact:** 82880\-19766

Job Type: Full\-time

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Work Location: In person