Performance Marketing Specialist – Google & Meta Ads

• *Company:** Advero Ads
• *Experience:** 2–4 years
• *Job Type:** Full\-Time
• *Work Mode:** Remote
• *Working Hours:** 4:00 PM – 1:00 AM IST

About the Role

Advero Ads is looking for a results\-driven Performance Marketing Executive with strong hands\-on expertise in Google Ads and Meta Ads. The ideal candidate should have experience working with e\-commerce and Direct\-to\-Consumer (D2C) brands and managing paid advertising campaigns in a digital marketing agency.

We are looking for someone who understands performance metrics, takes ownership of campaign performance, and knows how to optimize advertising budgets to drive profitable growth for clients.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads.
• Manage campaigns for e\-commerce and D2C brands across different product categories.
• Build and optimize Google Search, Shopping, Performance Max, Display, and YouTube campaigns.
• Manage Meta prospecting, retargeting, catalog sales, and conversion campaigns.
• Monitor and improve ROAS, CPA, CAC, CTR, CPC, conversion rates, and overall campaign profitability.
• Manage advertising budgets and make data\-driven decisions to scale campaigns efficiently.
• Conduct keyword research, audience research, competitor analysis, and customer intent analysis.
• Develop and test ad creatives, copy, audience segments, landing pages, and campaign structures.
• Analyze campaign performance and identify opportunities to improve conversions and reduce acquisition costs.
• Work with creative, design, and account management teams to develop effective ad creatives and testing strategies.
• Monitor tracking and attribution using GA4, Google Tag Manager, Meta Pixel, and Conversions API.
• Prepare performance reports and communicate campaign insights, results, and optimization plans to internal teams and clients.
• Stay updated on advertising platform changes, campaign strategies, and performance marketing best practices.

Required Skills and Experience

• 2–4 years of hands\-on experience in performance marketing.
• Proven experience managing Google Ads and Meta Ads campaigns for e\-commerce and D2C clients.
• Strong understanding of e\-commerce metrics, including ROAS, CAC, AOV, LTV, CPA, and conversion rate.
• Practical experience managing and scaling campaigns with meaningful advertising budgets.
• Experience with GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Ability to analyze performance data and translate insights into actionable optimization strategies.
• Experience handling multiple client accounts and managing competing priorities.
• Strong analytical, problem\-solving, and communication skills.
• Ability to take ownership of campaign performance and work independently.

Preferred Qualifications

• Experience with Shopify or other e\-commerce platforms.
• Familiarity with product feeds and Google Merchant Center.
• Understanding of attribution challenges, funnel analysis, and customer acquisition economics.
• Experience scaling D2C brands while maintaining profitable acquisition costs.
• Ability to interpret creative performance data and recommend new creative testing angles.

What We’re Looking For

We need a hands\-on performance marketer who can do more than launch campaigns. You should be able to identify what is working, understand why campaigns are underperforming, implement effective optimizations, and scale winning strategies.

Candidates should be comfortable working in an agency environment, managing multiple accounts, meeting deadlines, and being accountable for results.

Application Requirements

Please share your updated resume along with the following details

• Total years of performance marketing experience.
• Experience working with digital marketing agencies.
• E\-commerce and D2C brands you have managed.
• Monthly advertising budgets handled across Google Ads and Meta Ads.
• Examples of campaign performance, including ROAS, CPA, or revenue growth, where available.
• Current salary and expected salary.
• Notice period and availability to join.

Pay: ₹45,000\.00 \- ₹55,000\.00 per month

Work Location: Remote