Performance Marketing Specialist

• *Job Position:** Performance Marketing

• *Job Summary**

We are looking for an experienced Senior Performance Marketing to lead digital marketing campaigns, drive quality student admissions, manage advertising budgets, and maximise marketing ROI across the institution.

• *Key Responsibilities**

• Develop and lead performance marketing strategies across Google Ads, Meta Ads, YouTube, and other digital platforms.
• Drive quality student leads and achieve admission targets across academic programmes.
• Manage advertising budgets, optimise CPL and cost per admission, and improve campaign ROI.
• Oversee conversion tracking, analytics, CRM integration, and admission funnel performance.
• Lead campaign planning, A/B testing, remarketing, and landing page optimisation.
• Coordinate with admissions, creative, and content teams to improve lead\-to\-admission conversions.
• Analyse campaign data, prepare management reports, and provide actionable insights.
• Mentor team members and stay updated on digital marketing trends and competitor activities.

• *Required Skills**

• Proven expertise in Google Ads, Meta Ads, GA4, and Google Tag Manager.
• Strong experience in education\-sector marketing and lead generation preferred.
• Excellent analytical, strategic planning, and budget management skills.
• Experience managing teams, agencies, and large\-scale advertising campaigns.

Pay: ₹50,000\.00 \- ₹60,000\.00 per month

Work Location: In person