Performance Marketing Specialist

• *Location:** Bhopal, Madhya Pradesh
• *Experience:** 2–3 Years
• *Employment Type:** Full\-Time

Important Requirement – Mobile App Marketing Experience

• Minimum 1 year of hands\-on experience managing and optimizing paid marketing campaigns for mobile applications.
• Candidates should have experience generating app installs through paid marketing campaigns and be able to share the approximate total number of installs generated or managed.
• Candidates should mention their app install achievements, such as **100K, 500K, or 1 million\+ paid installs**, along with campaign performance metrics such as Cost Per Install (CPI) and advertising spend.
• Experience working with mobile app user acquisition, registrations, and revenue\-driven campaigns is essential.

Role Overview

We are looking for a data\-driven **Performance Marketing Specialist** to plan, execute, and optimize paid campaigns across Meta Ads and Google Ads for our e\-commerce website and mobile application.

In this role, you will own performance metrics, manage audience targeting and campaign scaling, conduct continuous A/B testing, and collaborate cross\-functionally to drive app installs, registrations, user acquisition, and revenue growth.

Key Roles \& Responsibilities

• *1\. Campaign Management \& Optimization**

• Plan, execute, and optimize high\-ROI performance marketing campaigns across Meta Ads and Google Ads for both the e\-commerce website and mobile application.
• Drive key growth metrics, including app installs, user acquisition, registrations, and revenue through data\-driven optimization strategies.

• *2\. Metrics \& Performance Ownership**

• Own, monitor, and continuously improve core business and unit economics metrics, including ROAS, Revenue, CAC, CPA, CPI, LTV, and user retention.
• Track performance daily, analyze campaign data, and deliver actionable insights through structured, regular reporting.

• *3\. Audience Strategy \& Growth Scaling**

• Direct and refine audience targeting, remarketing tactics, lookalike audiences, and full\-funnel campaign scaling strategies.
• Lead continuous A/B testing across ad creatives, target audiences, bidding strategies, and landing pages to improve conversion rates and overall performance.

• *4\. Cross\-Functional Collaboration**

• Work closely with Product, Creative, Sales, and Tech teams to optimize conversion funnels and enhance overall user journeys.

Key Requirements \& Qualifications

• *1\. Experience**

• 2–3 years of Performance Marketing experience within a digital marketing agency setting.
• Minimum 1 year of hands\-on experience directly managing and optimizing app marketing campaigns.

• *2\. Platform \& Domain Expertise**

• Deep, practical knowledge and strong execution skills on Meta Ads Manager and Google Ads platforms.
• Good understanding of conversion funnels, event tracking setups, attribution models, and campaign measurement frameworks.

• *3\. Analytics \& Tool Proficiency**

• Proven experience utilizing mobile and web attribution/analytics tools, specifically Google Analytics 4 (GA4\).
• Excellent analytical abilities with advanced Excel skills, including VLOOKUP, pivot tables, and complex formulas.

• *4\. Performance Measurement**

• Ability to analyze and present app install performance, including total paid installs generated, average CPI, campaign spend, and conversion performance.
• Strong understanding of user acquisition, app registrations, revenue generation, and campaign profitability.

Pay: ₹400,000\.00 \- ₹700,000\.00 per year

Work Location: In person