Performance Marketing Specialist

• *Key Responsibilities1\. Campaign Strategy \& Execution**

* Plan and execute campaigns across

• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook, Instagram)
• Other platforms (LinkedIn, programmatic if needed)
• Build full\-funnel strategies (awareness → consideration → conversion)
• Align campaigns with client/business goals (leads, sales, bookings)

• *2\. Performance Optimization**

* Continuously optimize campaigns for

• CPA (Cost per acquisition)
• ROAS (Return on ad spend)
• CTR, conversion rate
• Run A/B testing on:
• Creatives
• Ad copies
• Landing pages
• Identify underperforming areas and fix them using data insights

• *3\. Data Analysis \& Reporting**

* Track performance using tools like

• Google Analytics (GA4\)
• Ads Manager dashboards
• Build weekly/monthly reports:
• Campaign performance
• Funnel metrics
• ROI analysis
• Translate data into **actionable insights**, not just numbers

• *4\. Budget \& ROI Management**

• Allocate and manage ad budgets efficiently
• Forecast performance and scaling opportunities
• Ensure every campaign is optimized for **maximum ROI**

• *5\. Creative \& Funnel Collaboration**

* Work with

• Creative team (ads, reels, visuals)
• Content team (copies, hooks)
• Web team (landing pages)
• Suggest improvements based on performance data
• Help build **high\-converting funnels**

• *6\. Experimentation \& Growth**

• Test new channels, formats, and strategies
• Stay updated with platform changes and trends
• Explore scaling opportunities across industries (hospitality, IVF, weddings, etc.)

Job Type: Permanent

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Work Location: In person