Performance Marketing Specialist - Mobile App growth

Company: OptimumBrew Technology LLP

Work Type: On\-site \| Full\-time

Experience: 3 \- 7 Years

Location: Surat, Gujarat, India

Reports To: CMO

• *Summary:**

We are looking for a performance\-driven Performance marketing Specialist for Mobile App

Growth who can manage and scale user acquisition campaigns using data, automation, and

AI\-powered tools.

The primary goal is to increase high\-quality app installs, reduce Cost Per Install (CPI), improve in\-app conversions, and drive profitable growth.

• *Primary Objectives:**

● Manage and optimize Google App Campaigns (UAC/ACe) for high\-volume installs and

in\-app actions.

● Leverage bidding strategies like tCPI, tCPA, Maximize Conversions, and advanced

automation tools.

● Integrate and optimize with platforms like Firebase, GA4, MMPs (AppsFlyer, Adjust).

● Use automation scripts, APIs, and AI\-powered tools for creative testing and campaign

efficiency.

● Handle budgets of $10,000\+/month while maintaining strong ROAS and LTV:CPI ratios.

• *Key Responsibilities:**

● Plan, launch, manage, and scale Google App Campaigns across Search, Display, YouTube,

and Play Store.

● Optimize campaigns for installs, in\-app events, retention, CPA, ROAS, and LTV.

● Build and manage campaign automation using Google Ads Scripts, API, and AI tools.

● Continuously A/B test creatives (video, static, HTML5\), keyword clusters, and bidding

strategies.

● Collaborate with analytics and product teams to ensure accurate tracking via Firebase,

GTM, GA4, and SDKs.

● Use AI tools (e.g., ChatGPT, Midjourney, AdCreative.ai, Copy.ai) for creative development

and performance insights.

● Monitor campaign health using LTV:CPI ratios, churn prediction, and event\-based ROAS.

● Build and manage reports in Looker Studio, Google Sheets, Supermetrics, etc.

● Stay updated on platform changes, GAID deprecation, SKAN, and privacy\-first UA trend

• *Required Skills:**

● PPC (Pay\-Per\-Click) – Strategy, setup, optimization \& performance analysis

● Google Ads (UAC) – Setup \& optimization

● Firebase \& GA4 – Integration \& event tracking

● MMPs (AppsFlyer, Adjust, Branch) – Attribution \& reporting

● GTM, SDKs, Pixels – Conversion tracking

● Audience segmentation \& targeting

● A/B Testing – Creatives (video, image, text)

● Data analysis – Excel, Google Ads Reports, Data Studio

● Bidding strategies – tCPA, tCPI, Max Conversions

● Google Ads Editor – Bulk operations

● Basic ASO knowledge – App store performance alignment

• *Key Expertise:**

● Deep understanding of Google App Campaigns: creative requirements, bidding models,

and in\-app event optimization.

● Proficiency with tools like Google Ads Editor, Firebase, GA4, and app store analytics.

● Proven success scaling app campaigns with $10k\+ budgets.

● Hands\-on experience with automation tools, scripts, APIs, and AI platforms.

• *Qualification:**

● Graduate in any discipline.

• *Experience:**

● 3–7 years of proven experience managing Google App Campaigns with strong

performance metrics

• *About Us:**

At OptimumBrew Technology, we are a team of listeners, problem\-solvers, and digital marketing experts driven by data and fueled by innovation. With a team of 10\+ certified digital marketing professionals, we believe in a process\-driven, adaptive, and human\-first approach.

We value professional and personal growth and are committed to building a collaborative and fulfilling work environment.

• *Why Join Us?**

● Opportunity to contribute directly to mobile app growth and user acquisition.

● Work with AI tools and automation to improve campaign efficiency.

● Collaborate with a team of digital marketing professionals.

● Contribute to measurable business outcomes, including app installs, CPI, ROAS, and LTV.

● Grow professionally in a collaborative and innovation\-focused environment.

• *Employee Benefits:**

● 22 paid leaves.

● 5\-day working week.

● Supportive company culture.

● Statutory benefits, including PF and ESIC, as applicable.

● Timely salary payments.

● Yearly company picnic.

● Annual sports day.

● Monthly employee events.

● Festival celebrations.

Visit our Website: www.optimumbrew.com

Apply Now: career@optimumbrew.com

Work Location: In person