Performance Marketing Specialist (Paid Ads – Google & Meta)

• *Company:** Race Digital
• *Location:** Ahmedabad (in\-office, full\-time)
• *Experience:** 2–4 years, hands\-on paid media

About the role

We run paid advertising across multiple Google and Meta ad accounts and are looking for someone who can own campaign performance end to end \- planning, execution, tracking, and optimization. This is a hands\-on role for someone who lives in the ad platforms daily, is rigorous about measurement, and moves fast. You'll manage 3 Google Ads accounts and 3 Meta ad accounts, reporting on real performance and continuously improving ROAS.

What you'll do

• Plan, build, and manage campaigns across Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram)
• Own conversion tracking setup and integrity \- pixels, Google Tag Manager, conversion actions, GA4 linkage \- and make sure the numbers we act on are trustworthy
• Do audience research, segmentation, keyword research, and competitor analysis
• Run structured A/B tests on creatives, copy, audiences, and bidding, and act on results quickly
• Monitor budgets and pacing across all accounts, and optimize for CPA, ROAS, and CTR
• Report performance clearly, with honest attribution, and flag what's working and what isn't
• Coordinate with the design/content team on ad creatives

Must\-have skills

• 2–4 years running Google Ads and Meta Ads accounts independently (not just assisting)
• **Strong, demonstrable command of conversion tracking and attribution** \- pixel setup, GTM, GA4, conversion troubleshooting. This is central to the role, not optional.
• Comfortable managing multiple accounts at once without dropping quality
• Fluent with Google Analytics, Meta Business Suite, and reporting/reporting tools
• Data\-driven, fast\-moving, and able to turn analysis into action without hand\-holding
• Good English communication for reporting

Nice to have

• Google Ads and/or Meta Blueprint certification
• Experience in an agency or multi\-account environment
• Experience with ad budgets in the ₹X–Y lakh/month range

To apply

Please share your CV along with a short note on one campaign where you improved performance \- tell us what the tracking setup was, what you changed, and the measurable result.

Pay: ₹15,000\.00 \- ₹45,000\.00 per month

Benefits

• Paid sick time

Work Location: In person