Performance Marketing Specialist

• *ROLE OVERVIEW**

We are looking for a Performance Marketing Specialist who will drive our paid marketing strategy and execution across multiple platforms. This role requires a strong blend of analytical rigor and creative understanding — someone who can decode complex data sets, analyse creatives, and execute large scale campaigns with efficiency. You will manage high\-value budgets, optimise media mixes, and deliver measurable ROI while collaborating with content, creative, and brand teams to ensure performance and storytelling go hand\-in\-hand.

• *WHAT WILL YOU BE RESPONSIBLE FOR?**

• Own and execute media buying strategies across Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and other emerging platforms.
• Develop and manage a market mix model to optimise investments across channels.
• Plan, manage, and optimise monthly ad spends to achieve ROAS, CAC, and LTV targets.
• Build and refine full\-funnel strategies (TOFU, MOFU, BOFU) for scalable growth.
• Analyse creatives and content performance to ensure alignment with audience behaviour. **Collaborate with content and creative teams to guide ad storytelling and messaging.**
• Run A/B and multivariate tests across creatives, audiences, placements, and bidding strategies.
• Leverage attribution models and Google Analytics (GA4\) for accurate measurement of performance.
• Build dashboards and automated reports to track and optimise campaigns in real\-time. **Stay updated on industry trends, platform innovations, and emerging advertising opportunities.** Mentor and guide junior performance marketers and analysts on best practices.

• *WHO YOU ARE**

• 5\-10 years of experience in media buying/performance marketing with a proven track record of managing significant budgets and delivering strong ROI.
• Strong understanding of market mix modeling, attribution models, and conversion funnels.
• Hands\-on expertise in Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and advanced analytics tools.
• Proficiency with Google Analytics (GA4\), Google Tag Manager, attribution tools, and other campaign measurement platforms.
• Ability to analyse creative effectiveness and collaborate with content/brand teams.
• Excellent with data tools (Excel, SQL, or similar) for deep performance analysis. **Strong problem\-solving skills and the ability to simplify complex insights for stakeholders.** Comfortable working in a fast\-paced, high\-growth environment and experimenting to find scalable solutions

Pay: ₹1,500,000\.00 \- ₹2,000,000\.00 per year

Work Location: In person