Performance Marketing Specialist

PR Management Solution seeks a Performance Marketing Specialist to drive top-line growth through digital channels. You will leverage Google Ads, Google Analytics, and Facebook Ads to enhance the organization's digital platform. With hands-on expertise in social media marketing and search engine marketing, you will own analytics for all marketing initiatives—including performance, SEO, content, and product data—creating dashboards and delivering insights. Additionally, you will manage retention marketing by implementing CRM systems and using WhatsApp, email, and other tools to increase engagement, conversions, and repeat purchases. Collaboration with product and technology teams is essential for seamless tracking and funnel optimization, and you will develop digital prospecting strategies to expand business opportunities.