Performance Marketing Specialist

Performance Marketing Specialist – Meta \& LinkedIn Ads

Reu Media Solutions is looking for an experienced Performance Marketing Specialist with strong expertise in Meta Ads and LinkedIn lead generation. You will plan, execute, and optimize paid marketing campaigns to generate qualified leads, drive sales, and improve return on advertising spend for our clients.

Key Responsibilities

• Develop performance marketing strategies based on client objectives, target audiences, and budgets.
• Create, manage, and optimize Facebook and Instagram campaigns through Meta Ads Manager.
• Plan and execute LinkedIn advertising and lead generation campaigns, including Lead Gen Forms and website conversion campaigns.
• Build relevant LinkedIn audiences using job titles, industries, company size, seniority, and other business criteria.
• Conduct audience and competitor research to identify campaign opportunities.
• Test ad creatives, copy, audiences, bidding strategies, and landing pages to improve performance.
• Monitor budgets and optimise cost per lead, cost per acquisition, conversion rates, and ROAS.
• Coordinate with graphic design, video, content, and website teams to develop effective ads and landing pages.
• Set up and validate tracking using Meta Pixel, Conversions API, LinkedIn Insight Tag, Google Tag Manager, and GA4, with technical support where required.
• Coordinate lead capture and CRM handoffs, and use feedback from client\-facing teams to improve lead quality.
• Monitor the conversion funnel from ad engagement to enquiry and sale, identifying opportunities for improvement.
• Prepare performance reports with clear insights, recommendations, and next steps.
• Troubleshoot campaign delivery, tracking, and advertising policy issues.

Required Skills and Qualifications

• At least 5 years of hands\-on experience in performance marketing, with proven results.
• Strong practical expertise in Meta Ads and LinkedIn Campaign Manager.
• Experience generating qualified leads through LinkedIn and Meta campaigns.
• Understanding of audience targeting, retargeting, conversion tracking, attribution, and campaign optimization.
• Ability to analyze performance data and make informed budget decisions.
• Good understanding of ad copy, creative testing, landing pages, and conversion rate optimization.
• Strong communication, analytical, and problem\-solving skills.
• Ability to manage multiple client accounts and take ownership of campaign performance.

Preferred Qualifications

• Previous experience in a digital marketing agency.
• Experience managing both B2B and B2C campaigns.
• Familiarity with CRM systems, lead nurturing, and marketing automation.
• Relevant Meta and LinkedIn Marketing certifications.

How to Apply

Apply through this job portal with your updated CV and examples of campaigns you have managed. Include the platforms used, budgets handled, your responsibilities, and measurable results without sharing confidential client information.

Pay: ₹30,000\.00 per month

Work Location: In person