Performance Marketing Specialist

Own end\-to\-end lead generation across paid channels and ensure consistent monthly targets are achieved across Chennai, Hyderabad, Bangalore, and future markets like Dubai.

Company Name: Tint Tone and Shade Private Ltd \& Traderoom Management (Marketing Venture) Location: Karapakkam, OMR, Chennai

Work Mode: On\-site

Key Responsibilities

Campaign Execution \& Optimization

● Plan, launch and optimize campaigns on

○ Meta Ads (Facebook \& Instagram)

○ Google Ads (Search, Display, YouTube)

○ LinkedIn Ads (for B2B / premium leads)

● Continuously monitor CPL, CAC, ROAS and improve performance

Lead Generation \& Funnel Management

● Ensure daily lead flow meets targets per location

● Improve lead quality (not just quantity)

● Optimize landing pages and ad creatives for conversions

Multi\-Location Campaign Handling

● Run city\-wise campaigns (Chennai, Hyderabad, Bangalore, Dubai)

● Customize messaging based on audience and budget

A/B Testing \& Experimentation

● Test creatives, copy, audiences, and landing pages

● Scale winning campaigns quickly

Budget Management

● Allocate and optimize budgets across platforms

● Ensure minimal wastage and maximum ROI

Coordination

● Work closely with

○ Pre\-sales team → Lead quality feedback

○ Sales team → Conversion insights

○ Creative team → Ad creatives \& videos

KPIs (Key Performance Indicators)

● Cost Per Lead (CPL)

● Monthly Qualified Leads

● Conversion Rate (Lead → Site Visit / Sale)

● ROI / ROAS

● Lead Quality Score (from sales team)

Required Skills

● 3–4 years in performance marketing (real estate / interiors preferred) ● Strong hands\-on experience in:

○ Meta Ads Manager

○ Google Ads ● Understanding of

○ Funnels, attribution, pixel tracking

○ CRM integration (Zoho, HubSpot, etc.)

● Data\-driven thinking (not guesswork marketing)

Pay: ₹55,000\.00 per month

Work Location: In person