Performance Marketing Specialist

• *Job Title:** Performance Marketing Manager
• *Location:** Netaji Subhash Place (NSP), Delhi
• *Company:** Unnity — Full\-Service Digital Marketing Agency
• *Experience:** 2\-3 years
• *Employment Type:** Full\-time

• *About Unnity**

Unnity is a full\-service digital marketing agency helping brands grow through data\-driven, creative, and performance\-led strategies.

• *Role Overview**

We're looking for a results\-oriented Performance Marketing Manager to plan, execute, and optimize paid campaigns across multiple platforms, driving measurable ROI for our clients.

• *Key Responsibilities**

• Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid channels
• Own budget allocation, bid strategies, and campaign optimization to meet ROAS/CPA targets
• Analyze campaign performance using Google Analytics (GA4\) and provide actionable insights.
• Set up and manage conversion tracking, tagging, and attribution via Google Tag Manager.
• Conduct A/B testing on creatives, landing pages, and audience segments.
• Prepare and present performance reports to internal teams and clients.
• Stay updated on platform algorithm changes, ad policies, and industry trends
• Collaborate with creative, content, and SEO teams for integrated campaigns
• Manage multiple client accounts/budgets simultaneously

• *Required Skills \& Tools**

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Google Analytics (GA4\), Google Tag Manager
• Google Data Studio / Looker Studio for reporting
• SEMrush / Ahrefs (for competitive \& keyword insights)
• Familiarity with CRM/marketing automation tools (HubSpot, Zoho, etc.) is a plus
• Experience with programmatic/DSP platforms is a plus

• *Qualifications**

• Bachelor's degree in Marketing, Business, or related field
• Proven experience managing performance campaigns with measurable budgets
• Strong analytical mindset with the ability to translate data into strategy
• Google Ads/Analytics certifications preferred

• *What We Offer**

• Opportunity to work across diverse client portfolios
• Collaborative, fast\-paced agency environment
• Growth path into senior marketing leadership roles

Job Type: Full\-time

Pay: ₹30,000\.00 \- ₹40,000\.00 per month

Benefits

• Paid sick time
• Paid time off

Work Location: In person