Performance Marketing Specialist

• *Performance Marketing Specialist – Meta Ads**

• *Experience:** 2\+ Years

• *Job Type:** Full\-Time

• *Work Mode:** In\-Office

• *Location:** Tiruppur, Tamil Nadu

• *About the Role**

We are looking for an experienced **Performance Marketing Specialist** with strong hands\-on experience in Meta Ads. The candidate should be capable of independently managing 5–7 client accounts, driving leads and conversions, and taking complete ownership of campaign performance.

• *Key Responsibilities :**

• Plan, launch, manage, and optimize Meta Ads campaigns for multiple brands.
• Handle Lead Generation and Sales/Conversion campaigns based on client objectives.
• Independently manage 5–7 client accounts and take ownership of their performance.
• Monitor and optimize campaigns based on **CPA, CPL, ROAS, CTR, CPC, CPM,** and conversion data.
• Test different audiences, creatives, messaging, and campaign strategies.
• Identify performance issues and take timely corrective action.
• Develop new creative ideas, hooks, angles, and ad concepts to improve performance.
• Coordinate with the design, video, and content teams to develop performance\-focused creatives.
• Communicate directly with clients, understand their requirements, share performance insights, and suggest new strategies and creative ideas.
• Stay updated with the latest Meta Ads features, changes, AI\-driven systems, and advertising trends.
• Use relevant AI tools for research, creative ideation, analysis, and marketing workflows.
• Take complete responsibility for delivering quality leads, conversions, and measurable results.

• *Requirements**

• 2\+ years of hands\-on experience in Performance Marketing / Meta Ads.
• Strong practical knowledge of Meta Ads Manager.
• Experience managing multiple brands or client accounts.
• Strong understanding of Lead Generation and Sales campaigns.
• Good knowledge of campaign setup, optimization, testing, scaling, targeting, retargeting, and creative testing.
• Strong analytical and problem\-solving skills.
• Ability to understand campaign performance and make data\-driven decisions.
• Good creative thinking and ability to suggest new advertising concepts.
• Strong English communication skills, both written and verbal.
• Confident in communicating with clients and explaining campaign performance and recommendations.
• Good knowledge of AI tools and willingness to continuously learn new technologies.
• Ability to work independently and take ownership of assigned accounts.

Experience with D2C, e\-commerce, fashion, consumer brands, or agency/client accounts will be an added advantage.

• *Who We're Looking For**

Someone who can think beyond simply running ads understand the business, identify what is working and what isn't, suggest improvements, coordinate with the team, communicate confidently with clients, and take ownership of results.

• *How to Apply**

Send your updated resume directly to **hr@wepix.in**

• *Subject:** Application for \[Role Name]

• *Shortlisted candidates will be contacted within 3 working days.**

Pay: ₹20,000\.00 \- ₹25,000\.00 per month

Ability to commute/relocate

• Tiruppur, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s)

• What is your current notice period?

Experience

• Performance marketing: 1 year (Preferred)

Location

• Tiruppur, Tamil Nadu (Preferred)

Work Location: In person