Phoenix Intern (Accessories)

• *Who are we?**

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e\-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self\-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun \- we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

• *Location : Bangalore**

• *Type : Internship**

• *Duration : 6 Months**

• *About Phoenix**

Phoenix is Myntra’s initiative specifically designed to offer a launchpad to women on career break. It is a six month internship that ensures a conducive environment facilitating a smooth transition back to work. With structured on\-boarding, customized learning and development programs, mentorship opportunities, on the job learning and best in class benefits, we aim to provide an environment that is supportive, so that you can re\-discover your career with us.

During your internship with us, you will get the opportunity to work with the best talent in the e\-commerce industry and work on projects that match your interest, abilities and could lead to full\-time employment with Myntra.

As an Intern, you will be expected to demonstrate a willingness to learn, actively participate in the assigned tasks, and contribute to the overall goals of the team.

• *Role \& Responsibilities :**

We are seeking a visionary strategist to lead the evolution of high\-potential business segments. In this role, you will be responsible for architecting long\-term roadmaps and driving Go\-to\-Market (GTM) excellence for key accessory categories within the Myntra Accessories (MLTA) ecosystem.

Core Responsibilities

• Architectural Visioning: Spearhead the design and orchestration of a multi\-year strategic blueprint focused on the transformative evolution and sustainable scaling of the business unit.
• Segment\-Specific Penetration: Engineer and execute high\-impact Go\-to\-Market frameworks tailored for the Socks and Caps verticals, leveraging deep domain knowledge within the MLTA portfolio.
• Behavioral Intelligence Synthesis: Conduct sophisticated monitoring of industry shifts and consumer psychology to cultivate a data\-driven understanding of emerging user needs and market dynamics.
• Competitive Landscape Auditing: Develop a comprehensive intelligence framework for competition benchmarking, ensuring the systematic planning and implementation of counter\-strategies to maintain market leadership.
• Commercial Equilibrium Optimization: Design integrated sales and marketing engines by identifying the optimal intersection between pricing elasticity and promotional mechanics to maximize revenue and brand reach.
• **Should have minimum 6 months of career gap at present**