PPC Executive

• *Job Overview**

We are looking for a result\-driven **PPC Executive** with strong experience in planning, executing, and optimizing paid marketing campaigns across multiple digital platforms. The ideal candidate should have expertise in generating quality leads, improving campaign performance, and maximizing ROI.

• *Key Responsibilities**

✔ Plan, create, and manage PPC campaigns on **Google Ads, Meta Ads, LinkedIn Ads**, and other paid platforms ✔ Perform keyword research, competitor analysis, and audience targeting ✔ Optimize campaigns to improve **CTR, CPC, CPL, ROAS, MQL \& SQL conversions** ✔ Monitor campaign budgets and performance metrics ✔ Create compelling ad copies and landing page recommendations ✔ Track and analyze campaign performance using **Google Analytics, Tag Manager \& Search Console** ✔ Generate regular performance reports and insights ✔ Stay updated with the latest PPC and digital marketing trends

• *Requirements**

✔ 4\+ years of hands\-on experience in PPC/Digital Marketing ✔ Strong knowledge of **Google Ads \& Meta Ads Manager** ✔ Experience with conversion tracking, remarketing \& lead generation campaigns ✔ Understanding of **MQL, SQL, CPL, ROAS \& conversion funnels** ✔ Good analytical and problem\-solving skills ✔ Experience in handling multiple campaigns and budgets

Work Location: In person