Henceforth Solutions is seeking a motivated PPC Executive for an on-site role in Mohali, Punjab, with 6 months to 1 year of experience. The executive will join the Digital Marketing team and be responsible for managing paid advertising campaigns across platforms like Google Ads and Meta Ads. Key duties include monitoring campaign performance and optimizing ads based on metrics such as CTR, CPC, CPA, conversions, and ROI. They will conduct keyword research, audience targeting, and competitor analysis to enhance campaign effectiveness. Additionally, the role involves preparing regular reports on performance and insights to support marketing objectives. The candidate must be detail-oriented and data-driven to improve paid search outcomes and drive business results through strategic ad management.