We are looking for a motivated PPC Executive to join our Digital Marketing team. The candidate will be responsible for managing and optimizing paid advertising campaigns across various digital platforms to improve campaign performance and support marketing objectives.
Key Responsibilities
Create and manage paid advertising campaigns on platforms such as Google Ads and Meta Ads.
Monitor campaign performance and optimize ads based on key metrics and goals.
Conduct keyword research, audience targeting, and competitor analysis.
Prepare regular reports on campaign performance and insights.
Track metrics including CTR, CPC, CPA, conversions, and ROI.
Coordinate with content and design teams for ad creatives and campaign requirements.
Perform A/B testing to improve campaign effectiveness.
Stay updated with current PPC trends and platform updates.
Requirements
6 months to 1 year of experience in PPC, Digital Marketing, or a related field.
Basic understanding of Google Ads and Meta Ads platforms.
Familiarity with keyword research and campaign optimization techniques.
Good analytical and communication skills.
Ability to manage multiple tasks in a fast\-paced environment.
Preferred Skills
Knowledge of Google Analytics and Google Tag Manager.
Experience with lead generation campaigns.
Basic understanding of SEO and digital marketing strategies.
Google Ads certification is a plus.
Interested candidates may apply with their updated resume.