PPC Executive

• *Responsibilities**

• Plan, execute, and optimize PPC campaigns across **Google Ads, Bing Ads, Apple Search Ads, and social media platforms**.
• Conduct **keyword research, competitor analysis, audience research, and campaign planning**.
• Create and optimize **ad copies, headlines, descriptions, and extensions** to improve CTR and conversions.
• Monitor campaign performance and key metrics such as **CTR, CPC, CPA, conversion rate, and ROAS**.
• Perform regular **A/B testing** of ad copies, targeting, bidding strategies, and landing pages.
• Manage and optimize campaign budgets to ensure **efficient spend and better ROI/ROAS**.
• Identify performance gaps and take timely corrective actions based on data and campaign insights.
• Coordinate with content, design, SEO, and development teams for **landing page and campaign improvements**.
• Set up and monitor **conversion tracking, goals, and campaign analytics**.
• Prepare and present **weekly and monthly PPC performance reports**, including insights, learnings, and action plans.
• Stay updated with **Google Ads, Apple Search Ads, paid media trends, platform updates, and industry best practices**.
• Independently manage day\-to\-day campaign activities while taking ownership of campaign performance.

• *Qualifications**

• **2\+ years of hands\-on PPC / Paid Media experience**.
• Strong hands\-on experience with **Google Ads**; Google Ads certification is preferred.
• Working knowledge of **Google Analytics/GA4, Google Tag Manager, SEMrush, or similar tools**.
• Good understanding of **keyword research, bidding strategies, audience targeting, conversion tracking, and campaign optimization**.
• Strong analytical and problem\-solving skills with the ability to convert data into actionable decisions.
• Good communication and reporting skills.
• Ability to manage budgets and prioritize campaigns based on business goals.
• Comfortable working independently and taking ownership of campaign results.

Work Location: In person