PARUL UNIVERSITY seeks a PPC Executive to manage and optimize our paid marketing campaigns for lead generation. You will be hands-on with platforms including Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram), and potentially others like LinkedIn. Your primary goal is to drive high-quality leads for our courses, admissions, and programs. Core duties include meticulous keyword research, competitor analysis, and precise audience targeting. You will constantly monitor campaign performance against key KPIs such as Cost Per Lead (CPL), Click-Through Rate (CTR), Return on Ad Spend (ROAS), and conversion volume, making data-driven optimizations. A must-have is prior experience generating leads, preferably in the education sector, and a strong command of ROI-focused PPC strategies, including ad copy creation and testing.