PPC Executive

• *PPC Executive – Ads \& Lead Generation**

Experience: 2–4 Years \| Job Type: Full\-Time \| Location: Surat, Gujarat

• *About the Role**

We are looking for a PPC Executive who is experienced in running paid advertising campaigns and generating high\-quality leads for a software/IT business. The ideal candidate should have strong hands\-on experience with performance marketing and be comfortable managing campaigns with clear lead\-generation and ROI targets.

• *Key Responsibilities**

• Plan, launch, and manage Google Ads and Meta Ads campaigns for lead generation.
• Develop strategies to generate high\-quality B2B leads for our software products and services.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor campaign performance and optimize CPC, CPL, CTR, conversion rates, and ROI.
• Create and test different ad copies, creatives, landing pages, and audience segments.
• Manage and optimize monthly advertising budgets effectively.
• Track leads and campaign performance through Google Analytics, Google Tag Manager, and

conversion tracking.

• Analyze campaign data and prepare regular performance reports.
• Work closely with the Sales Team to improve lead quality and conversion.
• Identify new paid marketing opportunities and continuously improve lead\-generation strategies.
• Stay updated with the latest trends, tools, and changes in digital advertising platforms.

Requirements

• 2–4 years of hands\-on experience in Digital Marketing, Performance Marketing, or Paid Advertising.
• Strong experience with Google Ads and Meta Ads.
• Proven experience in lead generation, preferably for B2B, SaaS, IT, or software companies.
• Good understanding of campaign analytics and performance metrics.
• Experience with Google Analytics, Google Tag Manager, Search Console, or similar tools.
• Strong analytical and problem\-solving skills.
• Ability to manage campaigns independently and take ownership of performance.
• Good communication and reporting skills.

Pay: ₹30,000\.00 \- ₹50,000\.00 per month

Benefits

• Cell phone reimbursement
• Flexible schedule

Work Location: Remote