PPC Lead

### **Job Information**

Date Opened

16/07/2026

Industry

Advertising

Job Type

Full time

Work Experience

5\+ years

City

Pune

Province

Maharashtra

Country

India

Postal Code

411045

### **About Us**

GladOwl is a full\-service digital marketing agency dedicated to helping brands grow smarter, faster, and on a global scale. From strategic planning to flawless execution, we design campaigns that not only convert but also foster lasting connections with your audience. Ready to scale? Our data\-driven strategies transform your business into a performance powerhouse—delivering results up to 3x faster than industry standards.

### **Job Description**

GladOwl is a full\-service digital marketing agency dedicated to helping brands grow smarter, faster, and on a global scale. From strategic planning to flawless execution, we design campaigns that not only convert but also foster lasting connections with your audience. Ready to scale? Our data\-driven strategies transform your business into a performance powerhouse—delivering results up to 3x faster than industry standards.

• *Role Summary:**

We are looking for a results\-driven and strategic PPC Lead to manage paid advertising campaigns across Google, Meta, LinkedIn, and other digital advertising platforms. The ideal candidate will lead a team of PPC specialists, develop high\-performing campaign strategies, optimize advertising spend, and ensure exceptional ROI for clients across multiple industries.

• *Key Responsibilities:**

• Develop and implement paid media strategies aligned with client goals.
• Plan campaigns across Google, Meta, LinkedIn, and other advertising platforms.
• Conduct keyword, audience, and competitor research to maximize campaign performance.
• Monitor and optimize campaigns to improve ROI, conversions, and overall performance.
• Manage budgets, bidding strategies, and campaign quality.
• Perform A/B testing and implement data\-driven improvements.
• Lead, mentor, and support the PPC team.
• Allocate tasks, review campaign performance, and ensure timely delivery.
• Collaborate with Creative, Content, SEO, and Web teams for integrated campaigns.
• Understand client objectives and recommend effective advertising strategies.
• Present campaign performance reports and optimization plans.
• Build strong client relationships and address campaign\-related queries.
• Analyze campaign data using Google Analytics, Looker Studio, and advertising platforms.
• Prepare regular performance reports with actionable insights.
• Track KPIs and recommend improvements based on campaign performance.
• Stay updated with industry trends, platform updates, and AI\-driven advertising tools.
• Identify process improvements and maintain best practices.

Take ownership of campaign quality, deadlines, and client satisfaction.

### **Requirements**

• *Education:** Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, or related field.

• *Experience:** 5–8\+ years in PPC/Performance Marketing with agency experience preferred.

• *Skills \& Competencies:**

Google Ads Certification, Meta Blueprint Certification (preferred)

Google Analytics (GA4\), Tag Manager

Team leadership, Budget management, Excellent client communication

### **Benefits**

• Opportunity to lead high\-budget campaigns
• Performance incentives
• Collaborative work environment
• Career growth opportunities