PPC Manager

• *Company:** Liberating Solution Pvt. Ltd.
• *Role:** PPC Manager
• *Shift Timings:** Monday to Friday \- 11 AM to 8 PM (Weekends are fixed\-offs)
• *Location:** Sector V, Saltlake, Kolkata

• *Key Responsibilities**

• Plan, execute, and manage paid advertising campaigns across **Google Ads (Search, Display, Video, and Performance Max) and Meta Ads (Facebook and Instagram).**
• Develop and implement social media marketing strategies to improve brand awareness, audience engagement, website traffic, and lead generation.
• Conduct keyword research, audience targeting, competitor analysis, and market research to identify growth opportunities.
• Monitor and optimize **Google Ads** and **Meta Ads** campaigns to improve ROI, reduce CPC, increase CTR, and maximize conversions.
• Manage **campaign budgets, bidding strategies, ad placements, audience segmentation, and retargeting campaigns** across advertising platforms.
• Plan, create, and manage **social media content calendars** for platforms such as **Facebook, Instagram, LinkedIn**, and other relevant channels.
• Coordinate with the content and creative teams to develop engaging ad copies, creatives, videos, and social media posts.
• Manage and optimize social media pages to improve brand visibility, engagement, follower growth, and overall online presence.
• Set up and monitor conversion tracking using **Google Analytics 4 (GA4\), Google Tag Manager (GTM), Meta Pixel**, and other relevant tracking tools.
• Generate qualified leads through paid advertising campaigns and social media marketing initiatives.
• Analyze campaign performance and social media metrics to identify trends, measure effectiveness, and implement data\-driven improvements.
• Prepare regular performance reports covering campaign results, lead generation, conversion rates, engagement, and return on advertising spend (ROAS).
• Collaborate with the sales and development teams to align marketing campaigns with business objectives and lead generation targets.
• Stay updated with the latest developments, trends, algorithm changes, and best practices in Google Ads, Meta Ads, and social media marketing.

• *Requirements**

• **Minimum 3 years of experience** in **Digital Marketing**, with strong hands\-on expertise in **Google Ads, Meta Ads, and Social Media Marketing**.
• Practical experience managing Google Ads campaigns, including **Search, Display, Video, Shopify \[E\-Commerce] and Performance Max.**
• Strong knowledge of **Meta Ads Manager**, including Facebook and Instagram advertising, audience targeting, retargeting, and campaign optimization.
• Experience in managing social media platforms such as Facebook, Instagram, and LinkedIn.
• Proficiency in Google Analytics 4 (GA4\), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
• Strong understanding of PPC strategies, keyword research, bidding strategies, audience segmentation, and campaign budget management.
• Knowledge of **social media content planning, engagement strategies, brand positioning, and performance analysis**.
• Ability to generate qualified leads and achieve campaign objectives within defined budgets.
• Strong analytical skills with the ability to interpret marketing data and improve campaign performance.
• Excellent communication, reporting, and coordination skills.
• Ability to manage multiple campaigns and meet deadlines effectively.

• *Preferred Qualifications (Not Mandatory)**

• Google Ads and Meta Ads certifications.
• Experience working with international clients or B2B lead generation campaigns.
• Familiarity with social media scheduling, reporting, and marketing automation tools.
• Experience with landing page optimization and conversion rate optimization (CRO).

Pay: ₹30,000\.00 \- ₹70,000\.00 per month

Benefits

• Flexible schedule
• Leave encashment

Application Question(s)

• How many years of Meta Ads experience do you have?

Experience

• Google Ads: 2 years (Required)

Work Location: In person