PPC Manager & Social Media Strategist

Job Description: PPC Manager \& Social Media Strategist

Company: AGI Innovations – Makes360

Department: Digital Marketing

Job Type: Full\-Time

About the Role

Makes360 is looking for a performance\-driven and experienced PPC Manager \& Social Media Strategist to plan, execute, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook \& Instagram), and LinkedIn Ads.

The ideal candidate should have strong expertise in performance marketing, paid campaign management, and social media strategy. The candidate will be responsible for driving measurable results for clients across multiple industries while also managing social media platforms, guiding the social media team, and ensuring consistent brand communication and performance.

We are looking for a strategic thinker with strong analytical skills, leadership abilities, and a results\-oriented mindset.

Key Responsibilities1\. PPC \& Paid Advertising Management

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, audience research, competitor analysis, and market research.
• Develop compelling ad copies aligned with campaign objectives and target audiences.
• Manage campaign budgets, bidding strategies, quality scores, and overall advertising performance.
• Monitor campaign metrics and identify opportunities to improve performance.
• Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
• Develop and manage remarketing, retargeting, and funnel\-based advertising campaigns.
• Set up and monitor conversion tracking using Google Analytics 4 (GA4\), Google Tag Manager (GTM), and relevant advertising pixels.
• Analyze lead quality, conversion rates, CPL, CPA, ROAS, and overall campaign ROI.
• Prepare regular performance reports with actionable insights and optimization recommendations.

2\. Social Media Management \& Strategy

• Develop and guide social media strategies for clients across relevant platforms, including Facebook, Instagram, LinkedIn, and other suitable channels.
• Oversee social media content calendars, posting schedules, campaign themes, and platform\-specific strategies.
• Guide the social media team on content planning, creative direction, captions, hashtags, engagement strategies, and brand communication.
• Ensure consistency in brand voice, visual identity, content quality, and publishing standards.
• Monitor social media performance, audience engagement, reach, impressions, follower growth, and other relevant KPIs.
• Identify trends, content opportunities, and platform updates to improve organic reach and engagement.
• Coordinate with graphic designers, video editors, content writers, and social media executives to deliver effective campaigns.
• Review and provide constructive feedback on social media content before publishing.
• Align organic social media activities with paid advertising campaigns to maintain a consistent marketing strategy.
• Guide the team in handling client requirements, campaign calendars, performance reviews, and timely execution.

3\. Analytics, Reporting \& Optimization

• Track and analyze campaign performance across paid and organic channels.
• Identify trends, performance gaps, and opportunities for continuous improvement.
• Use data\-driven insights to improve audience targeting, content performance, lead generation, and conversions.
• Prepare weekly and monthly reports for internal reviews and client presentations.
• Ensure accurate tracking, reporting, and measurement of campaign objectives.
• Recommend strategies to improve marketing efficiency, lead quality, and return on investment.

4\. Team Leadership \& Coordination

• Guide, mentor, and support PPC executives and social media team members.
• Assign tasks, define priorities, and monitor team productivity and deliverables.
• Collaborate with content, design, development, SEO, and client servicing teams.
• Ensure campaigns and social media activities are delivered within agreed timelines.
• Conduct regular performance reviews and provide actionable feedback to team members.
• Stay updated with the latest digital marketing trends, advertising policies, tools, and platform best practices.

Required Skills \& ExpertisePPC \& Performance Marketing

• Hands\-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong understanding of keyword research, audience targeting, bidding strategies, and budget optimization.
• Experience with lead generation, e\-commerce campaigns, remarketing, and retargeting.
• Knowledge of Google Analytics 4, Google Tag Manager, conversion tracking, and attribution.
• Strong understanding of CPL, CPA, ROAS, conversion rates, and campaign ROI.

Social Media Management

• Practical experience managing business social media accounts across Facebook, Instagram, and LinkedIn.
• Strong understanding of social media strategy, content calendars, audience engagement, and platform\-specific best practices.
• Ability to guide social media executives on content planning, copywriting, creative direction, and performance optimization.
• Knowledge of social media analytics and reporting tools.
• Ability to align organic social media strategies with paid advertising objectives.

Leadership \& Communication

• Strong analytical, problem\-solving, and decision\-making skills.
• Excellent communication, coordination, and team management abilities.
• Ability to manage multiple clients, campaigns, budgets, and deadlines simultaneously.
• Client\-focused approach with the ability to present campaign insights and strategic recommendations.
• Proactive attitude, attention to detail, and commitment to achieving measurable results.

KPIs \& Performance Targets

Performance will be evaluated based on the following key indicators

• Reduction in Cost per Lead (CPL) and Cost per Acquisition (CPA).
• Improvement in Return on Ad Spend (ROAS) and conversion rates.
• Consistent growth in campaign ROI and qualified leads.
• Improvement in lead quality and overall funnel performance.
• Effective budget utilization and achievement of campaign objectives.
• Growth in social media reach, engagement, and relevant audience metrics.
• Consistency and quality of social media content execution.
• Timely delivery of campaigns, reports, and client deliverables.
• Team productivity, coordination, and overall performance improvement.

Why Work With Makes360?

• Opportunity to work with diverse clients across multiple industries.
• Hands\-on experience managing real advertising budgets and performance campaigns.
• Opportunity to lead and guide a growing digital marketing team.
• Direct mentorship and strategic guidance from leadership.
• Career growth opportunities in performance marketing and digital strategy.
• A collaborative, innovative, and results\-driven work environment.
• Continuous learning and exposure to emerging marketing tools, trends, and technologies.

Ideal Candidate

The ideal candidate is someone who can manage PPC campaigns independently, develop effective social media strategies, and guide the social media team toward achieving client goals. We value professionals who combine analytical thinking with creative problem\-solving and strong leadership skills.

If you are passionate about performance marketing, social media growth, and team leadership, we would love to hear from you.

Join Makes360 and help us deliver measurable digital growth for our clients!Job Description: PPC Manager \& Social Media Strategist

Company: AGI Innovations – Makes360

Department: Digital Marketing

Job Type: Full\-Time

About the Role

Makes360 is looking for a performance\-driven and experienced PPC Manager \& Social Media Strategist to plan, execute, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook \& Instagram), and LinkedIn Ads.

The ideal candidate should have strong expertise in performance marketing, paid campaign management, and social media strategy. The candidate will be responsible for driving measurable results for clients across multiple industries while also managing social media platforms, guiding the social media team, and ensuring consistent brand communication and performance.

We are looking for a strategic thinker with strong analytical skills, leadership abilities, and a results\-oriented mindset.

Key Responsibilities1\. PPC \& Paid Advertising Management

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, audience research, competitor analysis, and market research.
• Develop compelling ad copies aligned with campaign objectives and target audiences.
• Manage campaign budgets, bidding strategies, quality scores, and overall advertising performance.
• Monitor campaign metrics and identify opportunities to improve performance.
• Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
• Develop and manage remarketing, retargeting, and funnel\-based advertising campaigns.
• Set up and monitor conversion tracking using Google Analytics 4 (GA4\), Google Tag Manager (GTM), and relevant advertising pixels.
• Analyze lead quality, conversion rates, CPL, CPA, ROAS, and overall campaign ROI.
• Prepare regular performance reports with actionable insights and optimization recommendations.

2\. Social Media Management \& Strategy

• Develop and guide social media strategies for clients across relevant platforms, including Facebook, Instagram, LinkedIn, and other suitable channels.
• Oversee social media content calendars, posting schedules, campaign themes, and platform\-specific strategies.
• Guide the social media team on content planning, creative direction, captions, hashtags, engagement strategies, and brand communication.
• Ensure consistency in brand voice, visual identity, content quality, and publishing standards.
• Monitor social media performance, audience engagement, reach, impressions, follower growth, and other relevant KPIs.
• Identify trends, content opportunities, and platform updates to improve organic reach and engagement.
• Coordinate with graphic designers, video editors, content writers, and social media executives to deliver effective campaigns.
• Review and provide constructive feedback on social media content before publishing.
• Align organic social media activities with paid advertising campaigns to maintain a consistent marketing strategy.
• Guide the team in handling client requirements, campaign calendars, performance reviews, and timely execution.

3\. Analytics, Reporting \& Optimization

• Track and analyze campaign performance across paid and organic channels.
• Identify trends, performance gaps, and opportunities for continuous improvement.
• Use data\-driven insights to improve audience targeting, content performance, lead generation, and conversions.
• Prepare weekly and monthly reports for internal reviews and client presentations.
• Ensure accurate tracking, reporting, and measurement of campaign objectives.
• Recommend strategies to improve marketing efficiency, lead quality, and return on investment.

4\. Team Leadership \& Coordination

• Guide, mentor, and support PPC executives and social media team members.
• Assign tasks, define priorities, and monitor team productivity and deliverables.
• Collaborate with content, design, development, SEO, and client servicing teams.
• Ensure campaigns and social media activities are delivered within agreed timelines.
• Conduct regular performance reviews and provide actionable feedback to team members.
• Stay updated with the latest digital marketing trends, advertising policies, tools, and platform best practices.

Required Skills \& ExpertisePPC \& Performance Marketing

• Hands\-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong understanding of keyword research, audience targeting, bidding strategies, and budget optimization.
• Experience with lead generation, e\-commerce campaigns, remarketing, and retargeting.
• Knowledge of Google Analytics 4, Google Tag Manager, conversion tracking, and attribution.
• Strong understanding of CPL, CPA, ROAS, conversion rates, and campaign ROI.

Social Media Management

• Practical experience managing business social media accounts across Facebook, Instagram, and LinkedIn.
• Strong understanding of social media strategy, content calendars, audience engagement, and platform\-specific best practices.
• Ability to guide social media executives on content planning, copywriting, creative direction, and performance optimization.
• Knowledge of social media analytics and reporting tools.
• Ability to align organic social media strategies with paid advertising objectives.

Leadership \& Communication

• Strong analytical, problem\-solving, and decision\-making skills.
• Excellent communication, coordination, and team management abilities.
• Ability to manage multiple clients, campaigns, budgets, and deadlines simultaneously.
• Client\-focused approach with the ability to present campaign insights and strategic recommendations.
• Proactive attitude, attention to detail, and commitment to achieving measurable results.

KPIs \& Performance Targets

Performance will be evaluated based on the following key indicators

• Reduction in Cost per Lead (CPL) and Cost per Acquisition (CPA).
• Improvement in Return on Ad Spend (ROAS) and conversion rates.
• Consistent growth in campaign ROI and qualified leads.
• Improvement in lead quality and overall funnel performance.
• Effective budget utilization and achievement of campaign objectives.
• Growth in social media reach, engagement, and relevant audience metrics.
• Consistency and quality of social media content execution.
• Timely delivery of campaigns, reports, and client deliverables.
• Team productivity, coordination, and overall performance improvement.

Why Work With Makes360?

• Opportunity to work with diverse clients across multiple industries.
• Hands\-on experience managing real advertising budgets and performance campaigns.
• Opportunity to lead and guide a growing digital marketing team.
• Direct mentorship and strategic guidance from leadership.
• Career growth opportunities in performance marketing and digital strategy.
• A collaborative, innovative, and results\-driven work environment.
• Continuous learning and exposure to emerging marketing tools, trends, and technologies.

Ideal Candidate

The ideal candidate is someone who can manage PPC campaigns independently, develop effective social media strategies, and guide the social media team toward achieving client goals. We value professionals who combine analytical thinking with creative problem\-solving and strong leadership skills.

If you are passionate about performance marketing, social media growth, and team leadership, we would love to hear from you.

Join Makes360 and help us deliver measurable digital growth for our clients!

Job Types: Full\-time, Permanent

Pay: ₹20,000\.00 \- ₹35,000\.00 per month

Benefits

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time

Ability to commute/relocate

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Experience

• Meta ads : 3 years (Preferred)

Work Location: In person