PPC Specialist

• *Job Title: PPC Expert**
• *Location:** Mohali (Work From Office)
• *Experience Required:** 3–5 Years
• *Company:** Eminence Technology

• *About the Role**

Eminence Technology is looking for a skilled and analytical **PPC Expert** to manage and optimize paid advertising campaigns across Google, Meta, LinkedIn, and other digital platforms. The ideal candidate should have strong experience in performance marketing, conversion optimization, and ROI\-driven campaign strategies.

• *Key Responsibilities**

• Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize campaigns for improved CTR, CPC, Quality Score, and conversions.
• Monitor performance metrics and prepare detailed reports.
• Manage landing pages and coordinate with designers/content team for ad creatives.
• Track conversions using Google Tag Manager, Analytics, and pixel setups.
• Run retargeting, remarketing, and funnel\-based campaigns.
• Stay updated with latest trends, ad policies, and platform updates.

• *Required Skills \& Qualifications**

• 3–5 years of experience in PPC, SEM, and performance marketing.
• Strong expertise in Google Ads (Search, Display, Video, Shopping).
• Proficiency in Meta Ads Manager \& LinkedIn Campaign Manager.
• Solid understanding of Google Analytics, GTM, and conversion tracking.
• Knowledge of keyword research tools (SEMrush, Ahrefs, Google Keyword Planner).
• Ability to analyze data and build ROI\-driven strategies.
• Strong communication, reporting, and problem\-solving skills.

Job Types: Full\-time, Permanent

Pay: ₹300,000\.00 \- ₹500,000\.00 per year

Benefits

• Health insurance
• Paid sick time
• Paid time off

Experience

• PPC Campaign Management: 3 years (Required)
• Paid ads: 3 years (Required)
• Google Ads: 2 years (Required)

Work Location: In person