PPC Specialist

• *Company:** IThinkDigital
• *Location:** Mohali, Punjab
• *Job Type:** Full\-Time
• *Experience:** 2–3 Years

About Us

IThinkDigital is a digital marketing agency based in Mohali specializing in SEO, Performance Marketing, Google Ads, Social Media Marketing, LinkedIn Marketing, Email Marketing, and online growth strategies for businesses across industries. The company operates in the marketing services sector with a team of 11–50 professionals.

Job Description

We are looking for a highly motivated PPC Specialist to join our growing performance marketing team. The ideal candidate should have hands\-on experience managing Google Ads and Meta Ads campaigns, optimizing budgets, improving ROAS, and generating qualified leads.

Key Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads and Meta Ads.
• Conduct keyword research and competitor analysis.
• Monitor campaign performance and optimize bids, audiences, and ad creatives.
• Set up and manage conversion tracking using GA4 and Google Tag Manager.
• Create performance reports and provide actionable insights.
• Optimize landing pages in collaboration with the design and development teams.
• Manage campaign budgets and improve ROI.
• Stay updated with industry trends and advertising platform changes.

Requirements

• 2– 3 years of PPC/Performance Marketing experience.
• Strong expertise in Google Ads (Search, Display, Performance Max, YouTube).
• Experience with Meta Ads Manager.
• Knowledge of GA4, Google Tag Manager, and Looker Studio.
• Strong analytical and reporting skills.
• Excellent communication and problem\-solving abilities.

Preferred Qualifications

• Google Ads Certification.
• Experience with LinkedIn Ads.
• Agency experience preferred.
• Understanding of SEO and conversion rate optimization.

Benefits

• Flexible schedule
• Paid sick time

Work Location: In person