● Prioritize "Emergency" audits to identify and resolve issues in problematic accounts.
● Collaborate with other directors and team members to find solutions to advertising challenges.
● Conduct Account Audits to determine the Problem Statements for Potential Clients.
● Actively communicate with peers, managers, and clients to ensure timely task and project completion.
● Provide clear reports, notes, and summaries of audit findings and campaign performance.
● Own and manage the growth of 6\-8 PPC accounts for The Marketplace Guru’s clients.
● Develop, implement, and maintain client\-identified KPIs.
● Oversee full advertising account actions, including ad segmentation, budget setting, and performance optimization.
● Partner with the Brand Manager to develop long\-term brand growth roadmaps and take full execution ownership of agreed strategies.
● Conduct deep, multi\-level data analysis (brand, marketplace, SKU, campaign, and keyword/target level) to generate actionable, data\-backed optimization decisions.
● Verify ad segmentation, reduce wasted ad spend \& reduce ACOS.
● Set up ads for new accounts, ensuring proper segmentation, keyword research, and budget allocation.
● Utilize keyword analytics and discovery to develop and optimize manual campaigns, including:
○ High volume campaigns (broad, phrase, \& exact match types).
○ Low volume campaigns (phrase \& exact match types).
○ High relevancy campaigns (phrase \& exact match types).
● Create manual ASIN targeting campaigns, including but not limited to, defensive ASIN targeting.
1\. At least 1 year of experience managing Amazon PPC campaigns, with a focus on Sponsored Products, Sponsored Brands, and Sponsored Display ads.
○ Sponsored Ads Certification
○ Sponsored Ads Advanced Certification
○ Video Ads Certification
○ Campaign Optimization Certification
3\. Experience of Helium 10
○ Product Research \- Black Box
○ Keyword Research \- Magnet \& Cerebro
○ Analytics \- Keyword Tracker
4\. SEO knowledge for Amazon optimization.
5\. Expertise in G Suite / Google Sheets with 55\+ WPM (Typing Speed).
● Strong knowledge of campaign budgeting, forecasting, running discounts, deals, promotions and a solid understanding of Amazon campaigns.
● Proficiency in keyword analysis, campaign optimization, and reducing ad spends.
● Proven experience in managing multiple brands and accounts, crafting strategies, and delivering results for a diverse range of clients, brands, and products on the Amazon marketplace.
● Experience with Jungle Scout, Asana and Slack for project management , product research \& communication.
● Knowledge of Excel for data management and reporting .
● Certifications required from Amazon: SEMrush or Ahrefs SEO Certification (for in\-depth keyword and analytics skills)
● Skilled in MS Excel, Google Sheets, and other MS Office / G Suite applications with 55\+ WPM (Typing Speed)
● Work Hours: 46 hours a week, with 8 hours per day.
● Competitive Salary: Attractive base salary.
● Learning Resources: Unlimited access to our SOP Library to support your professional development.
● Career Growth: Clear path to advance to Account Director, with the opportunity to manage 60\+ brands.
● Career Support: Ongoing guidance and mentorship for your career advancement and personal growth.
Job Type: Full\-time
Pay: ₹30,000\.00 \- ₹60,000\.00 per month
Work Location: In person
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