PPC Specialist

We are seeking a performance-oriented PPC Specialist to lead the planning, execution, and continuous optimization of paid advertising initiatives across various digital platforms. Your core focus will be leveraging hands-on experience to enhance return on investment and generate qualified traffic and conversions through strategic, data-informed decisions. Key duties will involve developing and managing campaigns on Google Ads, Bing Ads, Meta platforms (Facebook and Instagram), LinkedIn Ads, and other relevant paid media channels. You will conduct in-depth keyword research, define precise audience targeting, and perform competitor analysis. Daily oversight of campaign performance, budget allocation, and bidding strategies is essential to maximize efficiency. The role requires meticulous analysis of performance data to compile comprehensive reports featuring actionable insights, as well as conducting systematic A/B testing on both advertisements and landing pages to refine approaches and improve outcomes.