Performance Max seeks an analytical and motivated PPC Specialist to join its digital marketing team on-site at Phase 8B Industrial Area, Mohali. This full-time role requires 3-4 years of experience and focuses on executing and optimizing paid advertising campaigns to generate high-quality leads and maximize return on investment. The specialist will be responsible for the complete lifecycle of campaigns across Google Ads and Meta Ads (Facebook & Instagram), encompassing strategic planning, creation, management, and continuous optimization. Core duties involve thorough keyword research, precise audience targeting, and rigorous performance analysis to refine strategies. The ideal candidate possesses hands-on experience in performance marketing and a data-driven approach to improving campaign outcomes and achieving business objectives.