PPC Specialist

• *Job Title:** PPC Specialist
• *Company:** Performance Max
• *Location:** Phase 8B Industrial Area, Sector 74, Mohali (On\-site)
• *Experience Required:** 3\-4 Years
• *Job Type:** Full\-Time

• *Job Description:**

Performance Max is looking for a motivated and analytical **PPC Specialist** to join our digital marketing team. The ideal candidate should have hands\-on experience in managing paid advertising campaigns and a solid understanding of performance marketing strategies. The candidate will be responsible for executing and optimizing paid campaigns to generate quality leads and maximize ROI.

• *Key Responsibilities:**

• Plan, create, manage, and optimize PPC campaigns across **Google Ads and Meta Ads (Facebook \& Instagram)**
• Conduct **keyword research, audience targeting, and ad copy creation**
• Monitor and analyze **daily campaign performance** and optimize for better results
• Perform **A/B testing** on ads, creatives, and landing pages
• Track and analyze key metrics such as **CTR, CPC, CPA, and conversions**
• Assist in preparing **weekly and monthly performance reports**
• Manage campaign budgets and ensure efficient ad spend
• Identify opportunities for **campaign improvement and growth**
• Stay updated with the latest **PPC trends, tools, and platform updates**
• Coordinate with **SEO, content, and design teams** for campaign execution

• *Required Skills \& Qualifications:**

• 3\-4 Years **of experience** in PPC or paid advertising roles
• Good knowledge of **Google Ads, Meta Ads Manager, and Google Analytics**
• Basic understanding of **conversion tracking and remarketing campaigns**
• Ability to analyze campaign data and suggest optimization strategies
• Good communication and reporting skills
• **Google Ads certification is a plus**

• *How to Apply:**

Interested candidates can share their resume at: **hr@performancemax.co.in**

Or contact us at: **6284496670**

Job Types: Full\-time, Permanent

Pay: From ₹35,000\.00 per month

Work Location: In person