PPC Specialist

• *PPC Specialist / Senior PPC Specialist**

• *Location:** Mohali
• *Experience:** 3\+ Years
• *Job Type:** Full\-time
• *Work Mode:** Work From Office

• *Job Summary**

We are looking for a results\-driven **Senior PPC Specialist** to join our Digital Marketing team. The ideal candidate should have hands\-on experience in planning, executing, optimizing, and scaling paid advertising campaigns across multiple platforms. The candidate should be data\-driven, analytical, and focused on maximizing campaign performance and ROI.

• *Key Responsibilities**

• Plan, execute, and optimize PPC campaigns across Google Ads and Meta Ads.
• Manage Search, Display, Shopping, Performance Max, YouTube, and Remarketing campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance and optimize bids, budgets, and targeting to improve ROI.
• Perform A/B testing for ad copies, landing pages, and campaign strategies.
• Track conversions using Google Analytics, Google Tag Manager, and Google Ads Conversion Tracking.
• Analyze campaign data and prepare detailed performance reports.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign performance.
• Stay updated with the latest PPC trends, platform updates, and industry best practices.
• Manage advertising budgets efficiently while achieving business goals.

• *Required Skills**

• 3\+ years of hands\-on experience in PPC and Performance Marketing.
• Strong expertise in Google Ads and Meta Ads.
• Experience with Google Analytics (GA4\), Google Tag Manager, and conversion tracking.
• Knowledge of keyword research and competitor analysis tools.
• Strong understanding of bidding strategies, Quality Score, CTR, CPC, CPA, ROAS, and ROI.
• Excellent analytical and problem\-solving skills.
• Experience in creating performance reports and campaign insights.
• Good communication and presentation skills.
• Ability to manage multiple campaigns simultaneously.

• *Preferred Qualifications**

• Google Ads Certification is an added advantage.
• Experience working with international campaigns is preferred.
• Understanding of landing page optimization and CRO is a plus.

Pay: ₹22,731\.87 \- ₹69,468\.33 per month

Benefits

• Flexible schedule
• Food provided
• Paid sick time
• Paid time off

Work Location: In person