PPC Specialist

Job description

• *Job Title:** **Sr. PPC Specialist**
• *Location:** Mohali, Punjab
• *Experience:** 4\+ Years
• *Employment Type:** Full\-Time
• *Shift:** Day Shift
• *Joining Preference:** Immediate Joiners Preferred

Job Overview

We are looking for a results\-driven and experienced **Sr. PPC Specialist** to manage, optimize and scale paid advertising campaigns. The ideal candidate should have strong hands\-on experience with Google Ads and Meta Ads, along with a solid understanding of performance marketing, conversion tracking and campaign analytics.

Key Responsibilities

• Plan, create, launch and manage PPC campaigns across Google Ads and Meta Ads.
• Conduct keyword research, competitor analysis and audience research.
• Manage Search, Display, Remarketing, Performance Max and other relevant campaign types.
• Optimize campaigns based on CTR, CPC, CPL, CPA, conversion rate and ROAS.
• Manage campaign budgets, bidding strategies and audience targeting.
• Perform A/B testing for ad copies, creatives, audiences and landing pages.
• Monitor campaign performance and identify areas for improvement.
• Set up and monitor conversion tracking using GA4, Google Tag Manager and other relevant tools.
• Develop and optimize remarketing and retargeting campaigns.
• Analyze campaign data and prepare regular performance reports.
• Identify opportunities to reduce unnecessary ad spend and improve campaign ROI.
• Coordinate with SEO, content, design and development teams for better campaign performance.
• Stay updated with changes in Google Ads, Meta Ads and digital advertising trends.

Required Skills \& Experience

• 4\+ years of hands\-on experience in PPC/Paid Advertising.
• Strong expertise in **Google Ads and Meta Ads**.
• Good understanding of keyword research, bidding and campaign optimization.
• Experience with lead generation and conversion\-focused campaigns.
• Knowledge of Google Analytics 4, Google Tag Manager and conversion tracking.
• Strong analytical and data interpretation skills.
• Ability to manage multiple campaigns/projects simultaneously.
• Good communication and reporting skills.
• Experience in a digital marketing agency environment will be an advantage.

Preferred

• Immediate joiner or short notice period.
• Google Ads certification is a plus.
• Experience handling international/client\-based campaigns is preferred.

• *Work Location:** On\-site, Mohali
• *Shift:** Day Shift

Pay: ₹22,000\.00 \- ₹81,000\.00 per month

Work Location: In person