SEO DISCOVERY Private Limited is looking for a full-time, in-office PPC Specialist in Punjab with at least 2 years of experience. The monthly salary ranges from ₹25,000 to ₹35,000. The core responsibility is the comprehensive management of Google Ads campaigns across Search, Display, Shopping, and Video formats. This includes conducting keyword and competitor research, crafting compelling ad copy, and performing consistent A/B testing. The specialist will monitor key metrics such as CTR, CPC, CPA, and ROI, optimizing bids and budgets to reduce costs and improve outcomes. Proficiency in Google Analytics for conversion tracking and generating insightful performance reports is essential. The role requires staying abreast of latest PPC trends and platform updates to maintain competitive campaign strategies.