PPC Specialist

About TechGropse

TechGropse Pvt. Ltd. is a leading IT solutions and digital transformation company specializing in Mobile App Development, Web Development, AI Solutions, and Digital Marketing. We are looking for a performance\-driven PPC Specialist who can create, manage, and optimize paid advertising campaigns to generate high\-quality leads and maximize ROI.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, Meta Ads (Facebook \& Instagram), LinkedIn Ads, and other paid platforms.
• Manage Search, Display, Performance Max, Shopping, Remarketing, and Video campaigns.
• Conduct comprehensive keyword research, audience analysis, and competitor analysis.
• Monitor campaign performance, optimize bids, budgets, and targeting to improve conversions and reduce CPA.
• Perform A/B testing for ad copies, landing pages, creatives, and campaign structures.
• Analyze campaign metrics including CTR, CPC, CPA, ROAS, Conversion Rate, and Quality Score.
• Generate high\-quality B2B and B2C leads through paid marketing campaigns.
• Collaborate with the SEO, Content, Design, and Development teams to improve landing page performance and conversion rates.
• Set up and manage conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4\), and Meta Pixel.
• Prepare weekly and monthly performance reports with actionable insights.
• Stay updated with the latest PPC trends, Google Ads updates, AI\-powered advertising features, and industry best practices.
• Manage advertising budgets efficiently to maximize return on investment.

Required Skills

• Strong hands\-on experience with Google Ads and Google Analytics 4 (GA4\).
• Experience managing Meta Ads (Facebook \& Instagram).
• Knowledge of LinkedIn Ads and Microsoft Ads is preferred.
• Strong understanding of keyword research and bidding strategies.
• Experience with Google Tag Manager (GTM) and conversion tracking.
• Knowledge of remarketing and audience segmentation.
• Understanding of landing page optimization and CRO (Conversion Rate Optimization).
• Proficiency in Microsoft Excel/Google Sheets for reporting and analysis.
• Strong analytical, problem\-solving, and decision\-making skills.
• Excellent communication and presentation skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Applications, or a related field.
• Google Ads Certification is preferred.
• Meta Blueprint Certification is an added advantage.

Preferred Experience

• Experience working in an IT Services, SaaS, Digital Marketing Agency, or Technology company.
• Experience running lead generation campaigns for international markets (USA, UK, UAE, Australia, Europe) will be preferred.
• Hands\-on experience managing monthly ad budgets and optimizing campaigns for ROI.

Key Performance Indicators (KPIs)

• Qualified Leads Generated
• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Click\-Through Rate (CTR)
• Conversion Rate
• Cost Per Acquisition (CPA)
• Campaign ROI
• Quality Score Improvement
• Budget Utilization Efficiency

Pay: ₹25,000\.00 \- ₹55,000\.00 per month

Benefits

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate

• Noida, Uttar Pradesh (Noida): Reliably commute or planning to relocate before starting work (Required)

Experience

• PPC Campaign Management: 4 years (Required)

Location

• Noida, Uttar Pradesh (Noida) (Required)

Work Location: In person