Trikon Group is seeking a Senior PPC Executive or Senior Paid Media Executive for its digital marketing team in Ahmedabad, Gujarat. This full-time role requires over five years of experience in paid media. The specialist will manage the entire lifecycle of paid advertising campaigns, including planning, execution, optimization, and reporting across platforms such as Google Ads, Meta Ads, LinkedIn Ads, display networks, remarketing systems, and other paid channels. Key responsibilities involve strategic campaign setup, bid and budget management, ad creative testing, and performance analysis to drive lead generation. The ideal candidate must possess strong technical knowledge, strategic thinking, and hands-on skills, with the ability to work independently and collaborate with teams to achieve business objectives. Success will be measured by improved metrics like conversion rates, return on ad spend, and overall campaign efficiency, supporting client acquisition and growth.