Praxis Global Alliance – Manager/AVP - Corp Comm

• *About Praxis Global Alliance:** Praxis Global Alliance is an Asia\-based next\-generation management consulting firm that helps businesses solve complex challenges and perform better. We are making consulting 'Practical'. Praxis brings the power of AI and cutting edge research in day to day client work which helps them cut time and costs. We help organizations unlock superior growth, profit and value creation outcomes. We are obsessed with creating superior outcomes for our clients. We take a holistic systemn view of client problems so that our solutions actually yield the benefits on the ground.

Our teams are specialists in their practices with direct operating experience and advise clients with forward\-deployed capabilities in AI and Digital. Our solutions are more practical because we combine proprietary data \& market intelligence, deep on\-ground research network, and wide digital \& AI ecosystem. Praxis works closely with enterprises, investors, founders, and public sector stakeholders to deliver industry leading business impact, and most clients find our style of management consulting 'collaborative', 'hands\-on' and 'fresh'.

Praxis solutions help clients

• **Grow Value**: We help our clients become more valuable. We partner with financial sponsors, strategic acquirers, and enterprises to formulate profit\-pool driven strategy, transform business processes, conduct due diligence on investments \& business plans, create and execute post\-acquisition value creation blueprints.
• **Grow Revenue**: Our clients grow faster than competition. We help organizations accelerate growth through core business growth, expand into adjacencies, activate go\-to\-market strategies, develop products \& channels, optimize pricing \& monetization, and turn around brands.
• **Grow Performance**: We enable our clients to perform better. Our deep operational and execution capabilities enable us to improve productivity, unlock operational efficiencies, transform cost structures, make supply chains responsive and agile, and enhance overall business performance through hands\-on transformation and execution leadership.
• **Grow AI**: We pioneered 'Business First AI'. We help unlock real business value from AI and Digital. Our advisory and execution weaves our AI ecosystem and 'forward deployed' teams. We help organizations prioritize and clarify their Technology and AI agenda and drive cross\-functional implementation end\-to\-end so clients realize the business value out of every AI and Digital initiative.

While we are based in Asia, our experience spans across the globe. Praxis Global Alliance has served clients in over 40 countries through a multidisciplinary team of consultants with real operating experience, AI/ML developers, data scientists and forward deployed consultants who work closely with CXOs, founders and investors to create long\-term value and lasting impact. Our clients \#GrowWithPraxis and find our teaming approach humble and collaborative.

• *About the Role:**

To drive **Praxis Global Alliance’s** future success and elevate its brand profitability, we are seeking a **Manager – Corporate Communications** to lead strategic direction through 360\-degree integrated marketing, communications, and associated marketing programs. This role will focus on three key areas: **Brand Marketing**, **Practice Marketing**, and **Employer Branding**.

• *1\. Brand Marketing*** **Purpose:** Build and enhance the Praxis brand globally, ensuring consistent positioning across channels and markets.
• **Responsibilities:**

+ Develop and implement a robust **brand marketing strategy** covering content marketing, digital marketing, PR, social media, events, and collaborations.

+ Drive the creation of high\-quality content (articles, reports, press releases, blogs) for distribution through multiple channels, including top\-tier business, technology, and public sector publications.

+ **Website Management and Optimization:** Oversee the company website’s design, content, and performance, ensuring it remains up\-to\-date, user\-friendly, and aligned with brand standards while optimizing for SEO and lead generation

+ Strengthen relationships with media, influencers, associations, and policymakers to enhance brand visibility and credibility.

+ Lead crisis communications strategies and ensure preparedness for handling sensitive issues.

+ Partner with design and content teams to ensure consistent storytelling that resonates with stakeholders.

+ Budget Planning and Allocation: Develop and manage annual marketing budgets by aligning spending with business objectives, ensuring optimal allocation across campaigns, channels, and initiatives to maximize ROI.

+ Tracking and Optimization: Monitor budget utilization through regular reporting and analysis, identifying cost\-saving opportunities and reallocating resources to high\-performing activities to drive efficiency and effectiveness.

• *2\. Practice Marketing*** **Purpose:** Position Praxis as a thought leader across consulting, startup, and legacy sectors while driving measurable growth for its practices.
• **Responsibilities:**

+ Collaborate with practice heads to develop and execute marketing strategies tailored to their specific domains.

+ Curate and promote **thought leadership content**, including by\-lined articles, trend reports, and white papers.

+ Drive **sales enablement initiatives**, including CRM programs, client events, and strategic prospect engagement activities.

+ Analyze customer and channel insights to refine segmentation and achieve omni\-channel growth for the firm.

+ Represent Praxis at industry events, key meetings, and discussions to build authority on trending topics.

• *3\. Employer Branding*** **Purpose:** Strengthen Praxis’s positioning as an employer of choice through impactful storytelling and internal engagement.
• **Responsibilities:**

+ Collaborate with HR to implement strategies that reflect Praxis’s values and culture, ensuring alignment with the company’s mission and vision.

+ Drive internal communications to build a sense of community and shared purpose across the organization.

+ Lead initiatives that highlight Praxis’s commitment to **diversity, inclusion**, and **employee well\-being**.

+ Develop campaigns showcasing employee success stories, culture initiatives, and Praxis’s impact on global and national issues.

+ Partner with leadership to represent Praxis’s culture and work environment in external forums and media.

• *4\.Leadership and Team Management*** Lead a team of 3\-4 members across Content and Online Media, PR and Brand Marketing, Design, and MIS.
• Foster a culture of collaboration, creativity, and productivity, ensuring team members thrive in a supportive and inspiring environment.
• Work closely with global leadership, including Managing Partners and CXOs, to ensure alignment of communications strategies with business objectives.

• *Preferred Qualifications*** Extensive experience in **corporate communications** (preferably in B2B/enterprise businesses).
• Proven track record in **media relations**, **content marketing,** **event management**, and **content development**.
• Strong ability to manage crises, engage with government and policy stakeholders, and align global messaging.
• Superior judgment, communication skills, and strategic thinking.
• Background in media, public relations, or consulting is a plus.
• Interest and willingness to travel as required.