Pre- Sales Executive SDR

• *Job Description: Pre\-Sales Executive / SDR – Demo Booking**

• *Company:** Tagway
• *Experience:** 2–5 years
• *Department:** Marketing \& Sales

• *About Tagway**

Tagway provides RFID inventory automation solutions for jewelry businesses, helping them complete stock checks faster, improve inventory visibility and reduce manual work.

• *Role Objective**

Convert incoming enquiries and assigned prospects into **qualified, attended product demos** through calling, WhatsApp follow\-up and effective appointment management.

You will work alongside our existing pre\-sales executive and sales team to support a team target of **16 completed demos per working day**.

• *Key Responsibilities**

• Call fresh leads promptly, prioritizing interested prospects and businesses that match our customer profile.
• Handle a high daily calling volume across fresh leads, unanswered calls, follow\-ups and older enquiries.
• Understand the prospect’s business, inventory challenges, number of stores, inventory size, ERP and purchase timeline.
• Explain Tagway’s value clearly and secure a demo with the business owner, decision\-maker or relevant stakeholder.
• Handle objections such as “busy with customers,” “send the price first,” “call later” and “my partner needs to attend.”
• Agree on a suitable demo time and coordinate with the assigned sales representative.
• Send confirmations, demo details and reminders through approved channels.
• Reconfirm attendance, follow up on missed demos and arrange rescheduling.
• Keep Zoho CRM updated with call outcomes, qualification details, demo appointments and next actions.
• Report daily calling activity, qualified bookings, attended demos and reasons for cancellations or no\-shows.

• *Performance Expectations**

The following are initial targets, to be validated during onboarding against lead quality, connection rates and calling tools:

• *Metric**

• *Initial expectation**

Daily outbound call attempts

80\-100 fresh leads and follow ups

Qualified demos booked

10\-16 qualified Demos

Completed demos from own bookings

9\-12 completed Demos

Demo attendance rate

80%

Fresh\-lead response

Follow the company’s working\-hours SLA

CRM updates

Every call outcome and next action recorded the same day

Performance will be assessed on **qualified demos attended**, supported by calling productivity, follow\-up discipline and CRM accuracy.

• *Required Skills \& Experience**

• Proven experience in outbound tele sales, BPO sales, inside sales, pre\-sales or appointment setting.
• Demonstrated success converting calls into appointments or sales opportunities.
• Strong spoken Hindi and English; additional Indian languages are an advantage.
• Confidence speaking with business owners and handling objections.
• Ability to sustain calling activity while listening carefully and qualifying prospects.
• Experience using CRM software and managing scheduled follow\-ups.
• Strong ownership of appointments from first contact through demo attendance.

• *Preferred Background**

Experience in B2B appointment setting, software sales, ERP, retail technology or jewelry\-related solutions is preferred.

Candidates from BPO environments are welcome, particularly those with **outbound sales and conversion targets**. Customer\-support experience alone is insufficient without evidence of selling or appointment setting.

• *Selection Process**

Shortlisted candidates will complete

• A discussion of previous calling volumes, appointment targets and actual results.
• A mock call with a jewelry business owner.
• Objection\-handling exercises.
• A short CRM and follow\-up planning exercise.

• *Compensation**

Fixed salary plus performance incentives linked to **qualified, attended demos**, with targets and qualification criteria agreed upfront.

Pay: ₹10,000\.00 \- ₹34,000\.00 per month

Work Location: In person