- *Role Purpose**
- ---------------
This role exists to define and own the product narrative that drives adoption, revenue, and differentiation. The Product Marketing Manager ensures that SuperProcure’s products are positioned clearly for the right ICPs, with messaging that translates features into business value.
By leading go\-to\-market (GTM) strategy, competitive positioning, and sales enablement, this role directly impacts win rates, expansion, and long\-term growth.
##### **Key Responsibilities**
- **Own product positioning and messaging** across ICPs, industries, and buyer personas—ensuring clarity, consistency, and differentiation.
- **Lead GTM strategy for new features and products**, partnering with Product, Sales, and Marketing to drive adoption and revenue impact.
- **Enable Sales and Customer Success** with sharp narratives, pitch decks, battlecards, and objection\-handling tools tied to real customer value.
- **Own competitive intelligence**, translating market and competitor insights into clear win themes and positioning guidance.
- **Drive adoption and expansion** by defining value\-based use cases, success stories, and upgrade narratives for existing customers.
- **Partner with Digital Marketing** to translate positioning into campaigns that generate high\-quality demand and pipeline.
- **Work closely with Product teams** to shape roadmap communication and ensure market feedback informs product decisions.
- **Measure and optimize GTM effectiveness**, using data on adoption, win/loss, and customer feedback to refine messaging.
##### **Success Metrics / KPIs**
- Adoption rates of newly launched features
- Impact of GTM initiatives on win rates and sales cycle
- Sales enablement asset usage and effectiveness
- Competitive win rate in head\-to\-head deals
- Expansion and upsell influenced by product narratives
- Consistency of messaging across customer\-facing channels
##### **Stakeholder Interfaces**
- **Product \& Engineering** – roadmap alignment, launch readiness, market feedback
- **Sales \& Sales Leadership** – enablement, deal support, win/loss insights
- **Digital Marketing** – campaign messaging, demand quality
- **Customer Success** – adoption drivers, expansion stories, customer
insights
- **Leadership** – strategic positioning, portfolio narrative
##### **Ideal Candidate Profile**
- 8 to 9 years in Product Marketing or GTM roles
- Strong experience in **B2B SaaS**, preferably enterprise or vertical SaaS
- Proven expertise in **product positioning, messaging, and GTM execution**
- Strong understanding of **buyer personas, ICP segmentation, and value selling**
- Ability to translate complex products into **simple, compelling narratives**
- Experience supporting Sales in competitive, high\-consideration deals
- Comfort working cross\-functionally with Product, Sales, and Marketing
- Experience in logistics, supply chain, or transportation tech
- Experience with AI/tech\-heavy products and innovation\-led GTMs