Programmatic Manager

• *Manager – Programmatic**
• *Employment Type:** Full\-Time
• *Experience:** 4\+
• *Location:** Andheri, Mumbai

Role Summary

We are looking for an experienced **Programmatic Manager** to lead the planning, execution, optimization, and performance of digital media campaigns across programmatic and paid media platforms.

The ideal candidate should be highly hands\-on with **DV360, CM360, Google Ads, Meta Ads, and LinkedIn Ads**, with strong expertise in campaign strategy, audience targeting, optimization, reporting, and performance analysis.

• *Key Responsibilities**

• Plan, execute, and optimize programmatic and paid media campaigns across multiple platforms.
• Mentor, Train and Handle team members.
• Manage campaign setup, targeting, budgets, bidding, creatives, frequency, pacing, and delivery.
• Execute and optimize campaigns across **DV360, CM360, Google Ads, Meta Ads, and LinkedIn Ads**.
• Develop audience strategies using first\-party, third\-party, contextual, behavioural, and intent\-based audiences.
• Monitor campaign performance and identify opportunities to improve efficiency, scale, and overall campaign outcomes.
• Analyze campaign data and translate insights into actionable optimization strategies.
• Manage campaign tracking, pixels, conversions, floodlights, and troubleshooting.
• Work closely with creative, strategy, SEO, social, and client servicing teams to ensure integrated campaign execution.
• Prepare performance reports, insights, and optimization recommendations for clients and internal stakeholders.
• Support client calls, performance reviews, strategy discussions, and new business pitches.
• Stay updated with changes in programmatic technology, ad platforms, inventory, formats, targeting solutions, and industry trends.
• Guide and mentor team members on campaign execution, optimization, and best practices.

• *Required Skills \& Qualifications**

• **4\+ years of hands\-on experience** in Programmatic Advertising / Performance Marketing.
• **Mandatory hands\-on experience with: DV360, CM360, Google Ads, Meta Ads, LinkedIn Ads**
• Strong understanding of programmatic buying, RTB, PMP, audience targeting, bidding, and campaign optimization.
• Strong knowledge of campaign metrics including **CPM, CTR, VTR, CPA, ROAS, Reach, Frequency, and Viewability**.
• Experience with campaign tracking, Floodlight, pixels, conversion tracking, attribution, and troubleshooting.
• Strong analytical and data interpretation skills.
• Ability to manage multiple campaigns, clients, and priorities simultaneously.
• Strong communication, presentation, and stakeholder\-management skills.
• Ability to independently identify performance issues and recommend actionable solutions.
• **Agency experience is preferred.**
• Prior experience mentoring or managing team members will be an advantage.

Pay: ₹850,000\.00 \- ₹1,200,000\.00 per year

Application Question(s)

• Current CTC?
• Expected CTC?
• Notice Period?

Work Location: In person