Programmatic Partnerships & Audience Activation Manager

• *Role Overview**

We are looking for a driven professional to expand the adoption of Segumento audiences across programmatic platforms, particularly Amazon DSP and PubMatic.

The role will focus on engaging brands, media agencies, and programmatic teams to generate campaign briefs, drive audience adoption, and convert opportunities into live campaign activations and revenue. **Key Responsibilities*** **Audience Activation:** Identify and engage brands and agencies to drive the adoption of Segumento’s curated audiences on Amazon DSP, PubMatic, and other supported programmatic platforms.

• **Brand \& Agency Partnerships:** Build and strengthen relationships with brand marketing teams, media agencies, and programmatic specialists to generate activation opportunities.
• **Campaign Pipeline Development:** Identify relevant campaign opportunities and proactively pitch audience segments aligned with campaign objectives and target audiences.
• **Brief Generation:** Understand campaign objectives, audience requirements, KPIs, budgets, and planned media spends to identify opportunities for audience activation.
• **Audience Strategy:** Collaborate with internal teams to recommend relevant audience segments and share audience sizes and targeting signals to support campaign planning.
• **Activation \& Revenue Growth:** Drive audience usage across live campaigns, build a strong pipeline of opportunities, and achieve audience activation and revenue targets.
• **Platform Partnerships:** Coordinate with Amazon DSP, PubMatic, and relevant platform teams to improve audience discovery, accessibility, and adoption.
• **Campaign Tracking:** Monitor campaign activations, audience utilisation, repeat usage, and revenue contribution while coordinating with internal teams to resolve activation\-related challenges.
• **Market Intelligence:** Track programmatic advertising trends, competing audience solutions, agency requirements, and **opportunities to expand Segumento’s market presence.**

• *Requirements*** 2–5 years of experience in digital advertising, programmatic sales, adtech partnerships, media sales, or audience solutions.
• Existing relationships with media agencies, brand marketing teams, or programmatic buying teams will be an advantage.
• Understanding of programmatic advertising and DSP ecosystems, preferably Amazon DSP and/or PubMatic.
• Experience pitching advertising solutions, generating campaign briefs, and driving commercial conversions.
• Strong communication, relationship management, negotiation, and business development skills.
• Ability to understand campaign requirements, audience insights, performance metrics, and revenue targets.
• A proactive, self\-driven approach with a strong focus on building partnerships, driving audience adoption, and delivering measurable business outcomes.