Public Relations Officer

\# Job Description: Sales \& Marketing Executive

\*Industry:\* Physiotherapy, Rehabilitation \& Healthcare

\*Department:\* Sales, Marketing \& Business Development

\*Job Type:\* Full\-time

\*Reporting To:\* Business Development Manager / Management

\#\# 1\. Job Summary

We are looking for a proactive, result\-oriented Sales \& Marketing Executive to drive business growth for our physiotherapy services, clinics, and associated healthcare entities. The candidate will be responsible for generating new business opportunities, developing relationships with physiotherapists and healthcare professionals, acquiring corporate and institutional clients, managing lead generation activities, and handling Public Relations Officer (PRO) responsibilities.

The ideal candidate should have strong communication, networking, negotiation, and relationship\-building skills, along with the ability to convert leads into business opportunities and achieve revenue targets.

2\. Key Roles \& Responsibilities

A. Business Development

\- Identify and develop new business opportunities for physiotherapy and rehabilitation services.

\- Build relationships with hospitals, clinics, doctors, physiotherapists, orthopaedic specialists, sports academies, gyms, corporates, and healthcare institutions.

\- Develop referral networks with healthcare professionals and relevant business partners.

\- Explore opportunities for corporate wellness programs, home physiotherapy services, rehabilitation partnerships, and institutional tie\-ups.

\- Conduct field visits, client meetings, presentations, and business negotiations.

\- Prepare proposals, quotations, partnership plans, and commercial offers.

\- Achieve monthly and quarterly business development and revenue targets.

\- Research competitors, market trends, and new business opportunities.

B. Lead Generation \& Sales

\- Generate qualified leads through field visits, cold calling, email campaigns, WhatsApp outreach, networking, and digital marketing initiatives.

\- Identify potential patients, corporate clients, referral partners, clinics, and healthcare institutions.

\- Maintain and regularly update the sales pipeline and lead database.

\- Follow up with prospects and convert leads into appointments, partnerships, and paying clients.

\- Schedule meetings and demonstrations with prospective clients and partners.

\- Track lead conversion rates, sales performance, and customer acquisition.

\- Coordinate with the operations and clinical teams to ensure a smooth onboarding experience.

\- Maintain accurate records of all sales activities in the CRM or designated reporting system.

C. Marketing \& Brand Promotion

\- Promote the organisation’s physiotherapy, rehabilitation, wellness, and related healthcare services.

\- Support the planning and execution of online and offline marketing campaigns.

\- Coordinate with the digital marketing team for social media promotions, local marketing, and lead\-generation campaigns.

\- Organise health camps, physiotherapy awareness sessions, workshops, and community outreach programs.

\- Develop marketing materials, presentations, brochures, and promotional content in coordination with the relevant teams.

\- Build brand visibility among doctors, physiotherapists, hospitals, corporates, and local communities.

\- Monitor campaign performance and suggest improvements to increase enquiries and conversions.

D. PRO – Public Relations Officer Responsibilities

\- Act as a key point of contact for external stakeholders, healthcare partners, clients, and institutional representatives.

\- Build and maintain professional relationships with doctors, hospital administrators, physiotherapists, corporate HR teams, and other stakeholders.

\- Represent the organisation at meetings, healthcare events, networking sessions, exhibitions, and community programs.

\- Coordinate public relations activities, partnership meetings, and promotional events.

\- Manage professional communication with clients and business partners.

\- Collect feedback, address routine client concerns, and coordinate with internal teams for resolution.

\- Maintain the organisation’s professional image and ensure consistent communication of its services and values.

\- Support the development of referral relationships and long\-term strategic partnerships.

E. Relationship Management \& Account Growth

\- Maintain regular contact with existing clients, referral partners, and institutional accounts.

\- Identify opportunities to expand services within existing accounts.

\- Ensure timely follow\-ups, client satisfaction, and partner engagement.

\- Coordinate with physiotherapists and clinical teams to understand service requirements and client expectations.

\- Support client retention, repeat business, and long\-term partnerships.

F. Reporting \& Performance Tracking

\- Submit daily activity reports covering calls, visits, meetings, and leads generated.

\- Prepare weekly sales pipeline updates and monthly performance reports.

\- Track revenue generated, lead conversion, new partnerships, and campaign outcomes.

\- Maintain a database of prospects, clients, doctors, physiotherapists, and referral partners.

\- Provide regular market feedback and recommendations to management.

3\. Required Qualifications \& Skills

\- Bachelor’s degree in Business Administration, Marketing, Sales, Healthcare Management, or a related field.

\- 1–3 years of experience in sales, marketing, business development, healthcare, or service\-based industries preferred.

\- Experience in physiotherapy, rehabilitation, hospitals, clinics, diagnostics, or wellness services will be an advantage.

\- Strong communication, presentation, negotiation, and interpersonal skills.

\- Ability to generate leads, build professional networks, and close business opportunities.

\- Good knowledge of MS Office, Google Workspace, CRM tools, and digital communication platforms.

\- Willingness to travel for field visits, client meetings, and business development activities.

\- Target\-oriented, self\-motivated, organised, and capable of working independently.

4\. Key Performance Indicators (KPIs)

Performance will be measured against mutually agreed targets, including:

\- Number of qualified leads generated per month.

\- Number of client meetings and field visits completed.

\- Number of new business accounts and institutional tie\-ups secured.

\- Lead\-to\-customer conversion rate.

\- Revenue generated from new and existing accounts.

\- Number of active referral partners and professional relationships developed.

\- Number of corporate wellness programs, health camps, and promotional activities conducted.

\- Follow\-up efficiency and client retention.

\- Timeliness and accuracy of sales and activity reports.

5\. Expected Outcomes

\- Consistent growth in qualified leads and business enquiries.

\- Increased revenue and market presence for physiotherapy and rehabilitation services.

\- Strong referral networks with doctors, physiotherapists, hospitals, and healthcare partners.

\- Successful acquisition of corporate and institutional clients.

\- Improved brand awareness, client engagement, and business relationships.

\- A well\-maintained and measurable sales pipeline.

6\. Additional Requirements

\- Maintain professional conduct and confidentiality when handling patient or client information.

\- Follow ethical healthcare marketing practices and applicable organisational policies.

\- Do not make unsupported clinical claims or provide medical advice outside the candidate’s professional qualifications.

\- Coordinate closely with clinical, operations, and marketing teams to ensure service quality and customer satisfaction.

Pay: ₹30,000\.00 \- ₹41,000\.00 per month

Work Location: In person